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Causes: Children & Youth, Food, Nutrition, Physical Fitness & Community Recreational Facilities, Sports, Youth Development Programs
Mission: The idea grew out of our strong desire to address the health and emotional issues facing today's under active, often overweight children. Study after study has shown childhood obesity to be directly related to lack of physical exercise, poor nutritional habits, and lack of intellectual stimulation. The bicycle is the ideal tool to engage youth in a physical activity that inspires confidence, curiosity, and independence.
Target demographics: children understand how important physical activity and good nutrition habits are to their health and academic success
Direct beneficiaries per year: more than 2,000 children in 32 school, across the country
Geographic areas served: elementary schools across the country
Programs: nutrition and bicycling education