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Causes: Boards of Trade
Mission: To promote public awareness of and appreciation for wines produced in mendocino county from grapes grown in mendocino county.
Programs: The advertising and promotion of mendocino county wine through traditional publicity media and through seven events focused on the showcasing of "coro mendocino" labeled wine, wine that is produced by local wineries under the first in the country collaboration of wine growers and winemakers to produce ultra premium wine according to juried quality standards in a trademarked package.