Results: We have reached several milestones in our efforts to serve the cancer community:
• Provided nutrition workshops and cooking classes to over 2,000 participants
• Hosted over 260,000 unique visitors to our website and continue to grow by an average of 11% a month
• Averaged 3 minutes / visit, which according to Nielson, is 3 times the average
• Launched weekly newsletter with an above average open rate of 22%
• Grew Facebook audience to nearly 7,000 – up over 6,000 likes from last year
• Increased number of community partners this year from 5 to 16
• Invited to present at several cancer-focused educational conferences
• Featured in CBS2, Reader’s Digest, Spry Living, and National Kale Day
• Presented positive results of our research collaboration with The Mailman School of Public Health, Columbia University at SIO, AICR and SNEB
• Secured support from new and diverse funders
• Named Purpose Prize Fellow by Encore.org
Target demographics: teach healthy cooking to people touched by cancer
Direct beneficiaries per year: over 100,000 people learn to cook nutritions, simple meals to support themselves while in treatment for cancer and into healthy survivorship
Geographic areas served: New York
Programs: Our Mission:
To improve the health of people touched by cancer by giving them the practical knowledge, tools and inspiration to cook their way through treatment and into a healthy survivorship.
We achieve our mission in three core ways:
1. Website: www.cookforyourlife.org an inviting, interactive space with a unique search engine that organizes recipes based on treatment, side effect, and dietary needs. The site offers recipes, video tutorials and articles incorporating the latest research on diet and nutrition.
2. Research: Our collaboration on National Institutes of Health funded studies validates the CFYL teaching method in improving dietary behaviors in cancer survivors.
3. Community: Free hands-on cooking classes and nutrition workshops serving the diverse population of those touched by cancer in the NYC area.
