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- EIN 26-1797336
- 1-609-924-3800
- One Palmer Square, Suite 402 Princeton NJ 08542 USA
- www.climatecentral.org
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Nonprofit Overview
Causes: Environment, General Science, Technology
Mission: Climate Central is an independent group of scientists and communicators who research and report the facts about our changing climate and how it affects people’s lives. We use science, big data and tech to generate thousands of local storylines and compelling visuals that make climate change personal and show what can be done about it. We address climate science, energy, sea level rise, extreme weather and related topics. Climate Central collaborates nationwide with meteorologists, journalists and other respected voices. We are a policy-neutral 501(c)3 nonprofit.
Target demographics: Climate Matters and our journalism products focus on reaching the public and decision-makers across the United States. Our seal level rise program focuses on the public and those interested in sea level rise education, planning and mitigation both in the United States and globally.
Direct beneficiaries per year: Climate Matters reaches broad audiences nationwide. Almost one half of the nation’s weathercasters participate in the program from all 50 states and in every major media market. In 2021, its content was shown in over 5,600 on-air TV spots. Our data and graphics on sea level rise and coastal flooding have been downloaded over 150,000 times by government officials, academics, businesses, nonprofits, and other coastal stakeholders
Geographic areas served: USA
Programs: Key Programs: *Climate Matters empowers TV meteorologists and local journalists to bring climate change information to audiences across the country through their TV weathercasts and social media channels. These media professionals are trusted messengers and can present the local impacts of climate change in a way that effectively reaches many Americans who might otherwise not be exposed to this information. *Climate Matters in the Newsroom distributes monthly bulletins with localized information on the climate-weather connection to over 860 journalists nationwide. *Partnerships Journalism initiative contributes to a growing number of stories published in hometown newspapers on climate-related issues of local and regional relevance. *Anchored in rigorous primary research, our sea level rise work distinguishes itself by its user-friendly maps and tools, extensive datasets, and high-quality visual presentation. The program dedicates its efforts to helping citizens, communities, businesses, organizations, and governments at every level to understand the consequences of different carbon pathways and to navigate the shifting waters of our warming world.