Mission: Our mission is to raise awareness and encourage participation in our local animal shelters.
Results: Over 1000 pets microchipped, over 500 radio ads placed for encouraging adoption from local shelters, over 200 Pet of the Week photos and bios of pets posted locally. Over 400 television commercials run encouraging adoptions at local animal shelters.
Target demographics: bring awareness to shelter dogs at our local shelters.
Direct beneficiaries per year: raise awareness through 4 new venues, and microchiped over 80 pets.
Geographic areas served: Alaska
Programs: visual awareness through artwork at local venues, Pet of the Week radio spots, PSA's on Channel 6 local. We also promote awareness of the importance of microchipping our pets-so that they are safely returned home. We offer monthly microchips for dogs and cats.