PCI Media Impact, Inc.
Rating: 4.98 stars 50 reviews
Issues: Civil Rights, Environment, International, Women, Reproductive Rights
Location: 777 United Nations Plaza 5th Floor New York NY 10017 USA
Results: With the help of our partners, we have produced over 5,000 episodes of 100 different award winning productions- reaching more than 1 billion people in 45 countries in the last 27 years.
Target demographics: For over 27 years, PCI Media Impact has led the Entertainment-Education (E-E) field. Our programs and productions have inspired and empowered communities around the world through storytelling and creative communications.
Direct beneficiaries per year: Each year, Media Impact trains hundreds of community leaders, non-profit managers, government officials and broadcasters in our social change communications methodology.
Geographic areas served: Africa, Asia, the Caribbean, Latin America and the U.S.A.
Programs: Currently, we work in over 30 countries producing television series, radio dramas, music videos and many other innovative media products that address the world’s most pressing issues. Our programs have increased knowledge and changed attitudes about issues ranging from violence against women and HIV/AIDS prevention to sustainable development and wildlife conservation.
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PCI Media Impact )PCI) has used education-entertainment (E-E), which it often refers to as storytelling, to bring about sustainable change in different subject matter and geographical areas. By partnering with other organizations and being a "means to an end," it has touched communities around the world and has had an"impact" far greater than would seem possible given its size. It does an excellent job of implementing the E-E methodology.
As an organization, PCI is program-oriented. Referred to as team members, the employees are generally well qualified, enthusiastic and hard-working. Its Executive Director actively seeks advice, is receptive to suggestions and responds well to negative as well as positive feedback. He looks at different ways of problem solving and while maintaining set priorities, is quick to adapt to changing needs and circumstances.
Overall the organization appears to be well-managed, fiscally responsible and effective in carrying out its mission.
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I would like to see more senior managers. While donors typically like to see their money used for programs, infrastructure is important and I think PCI would benefit from additional experienced staff members.
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