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Mainstream Media Project

Rating: 4.75 stars   12 reviews 325

Nonprofit Issues:

International

Address:

854 9TH St Ste B 854 9th St Ste B Arcata CA 95521 USA

Mission:

The Mainstream Media Project puts people on the air. Talk radio too often serves as a platform for strident voices, more interested in creating controversy and division than in offering solutions that bring us together. We believe that the broadcast media can effect positive social change and help build a civil society, and still be entertaining. Since 1995, we have provided engaging, thought provoking guests to clarify critical issues and bring new perspectives and approaches to urgent challenges facing the nation and the global community. Our goal is to raise public awareness and motivate listeners to become involved in achieving a society that works for everyone.

Target demographics:

on a variety of critical issues: nuclear nonproliferation, immigration justice, reproductive rights, climate change, environment, racial justice, health, peacebuilding and more

Direct beneficiaries per year:

hundreds of NGOs at local, state and national levels.

Geographic areas served:

the United States

Programs:

placing compelling experts on broadcast media outlets, supporting organizations in developing communication plans, conducting trainings on how to give effective interviews, producing and placing Public Service Announcements (PSAs) to support organization activities.

2013 Top-Rated Nonprofit
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More Info

707-826-9111
www.mmproject.org

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Reviews for Mainstream Media Project

Rating: 5 stars  

I’ve worked with Mainstream Media many times. I have worked and directed nonprofits working on political reform issues, and MMP lined up numerous radio interviews for me. The staff really is extraordinary, friendly, and providing a valuable service. Many nonprofits don't have the resources to have a media relations department, so MMP provides a unique and valuable service by in effect acting as your media relations department. And they are good and effective at what they do.

I look forward to working with them again. Long may they run!

Steven Hill
www.Steven-Hill.com

If I had to make changes to this organization, I would...

Clone them and make 50 more!

How would you describe the help you got from this organization?

A lot

How likely are you to recommend this organization to a friend?

Definitely

How do you feel you were treated by this organization?

Very Well

When was your last experience with this nonprofit?

2012

Was this review helpful? 
Rating: 4 stars  

wow - our small community based organization, Black Women for Wellness, received international recognition and a donation through a interview set up by Mainstream Media! we had no idea of the reach or the importance of working with MMP until we began the work. Our media hits, our interviews, our name and reputation have grown through this partnership, so writing a review is a pleasure. MMP especially Ralph calls both before and after a scheduled media event, preparing us with as much information before and evaluating our experience after, so important for all stakeholders to give/get feedback that helps us all grow.

If I had to make changes to this organization, I would...

increase the staff to work with more non profits on limited budgets

How would you describe the help you got from this organization?

A lot

How likely are you to recommend this organization to a friend?

Likely

How do you feel you were treated by this organization?

Quite well

When was your last experience with this nonprofit?

2013

Was this review helpful? 
Role: Professional with expertise in this field
Rating: 5 stars  

I’ve worked with Mainstream Media for many years. I’ve participated in numerous campaigns on nuclear weapons and conventional weapons; they've set up scores of radio interviews for me. The staff is extraordinary. They’re persistent, creative, and effective.

Mainstream has a network of relationships with widely varied media outlets across the United States. When you work with Mainstream, you’re not just talking to people who already agree with you. Mainstream works to make sure its experts are being heard on truly mainstream stations. We get to talk with listeners who aren’t used to hearing our perspectives. Mainstream often books half- and hour-long shows, where we get to hear peoples’ questions and address their concerns. We can make a difference in a way we can’t in a 10 second soundbite on NPR, much as I appreciate NPR!

During the July 2012 Arms Trade Treaty negotiating conference, I worked closely with the Mainstream staff. I didn’t have the resources to set up media interviews during the negotiations, but they did. They set up numerous interviews for me, and they would have done more had my schedule permitted. They gave me access to media markets I would never have been able to reach on my own, and they helped increase attention to this critical issue.

I value my continuing relationship with MMP, and look forward to working with them again in the near future. They’re a terrific resource for our community!

If I had to make changes to this organization, I would...

help them find more secure funding.

How does this organization compare with others in the same sector?

Very Well

How much of an impact do you think this organization has?

A lot

Will you recommend this organization to others?

Definitely

When was your last experience with this nonprofit?

2013

Was this review helpful? 
Rating: 4 stars  

It has been delightful to work with the Mainstream Media Project as a partner in immigration reform. MMP does an outstanding job of placing spokespeople on radio shows across the country and provide practical training and support. The staff at MMP is responsive and reliable. Campaign for Affordable Accountable Moral and Balanced Immigration Overhaul (CAMBIO) is looking forward to ongoing work together.

Crystal Plati,
CAMBIO Campaign Manager

How would you describe the help you got from this organization?

A lot

How likely are you to recommend this organization to a friend?

Likely

How do you feel you were treated by this organization?

Quite well

When was your last experience with this nonprofit?

2013

Was this review helpful? 
Rating: 5 stars  

In terms of impact relative to budget, I know of few groups that do better than the Mainstream Media Project. They get voices that need to be heard on the most pressing issues of the day badly-needed exposure and, as a result, they are having a real impact in public opinion and policy.

Would you volunteer for this group again?

Definitely

For the time you spent, how much of an impact did you feel your work or activity had?

Some

Did the organization use your time wisely?

Very Well

Would you recommend this group to a friend?

Definitely

When was your last experience with this nonprofit?

2013

Was this review helpful? 
Rating: 5 stars  

I love the folks at Main Stream Media. Over the years, our team has gotten to work with them on a variety of releases and the media they generate for us is strategic, well-placed, and effective in getting the fullness of our work out to constituents across the nation. Very practically, the Main Stream Media folks prep our team at National Priorities Project so thoroughly that we deliver excellent interviews. We could not do this work with out them -- and neither could our media counter parts -- which is why so many journalists tell me they love working with Main Stream!

If I had to make changes to this organization, I would...

Fund them!

How would you describe the help you got from this organization?

A lot

How likely are you to recommend this organization to a friend?

Definitely

How do you feel you were treated by this organization?

Very Well

When was your last experience with this nonprofit?

2012

Was this review helpful? 
Role: Professional with expertise in this field
Rating: 5 stars  

I have worked with Mainstream Media to train and provide communications technical assistance to low-capacity organizations for the past few years. Mainstream Media has always provided expert advice and top-notch training and assistance to groups that need their support.

How does this organization compare with others in the same sector?

Very Well

How much of an impact do you think this organization has?

A lot

Will you recommend this organization to others?

Definitely

When was your last experience with this nonprofit?

2013

Was this review helpful? 
Rating: 5 stars  

I have worked with the Mainstream Media Project for over a decade, first as a funder and then as a client and partner. MMP has been absolutely crucial to our efforts to frame the debate around social justice issues. They are professional, a pleasure to work with, and just plain fun.

If I had to make changes to this organization, I would...

Find a way to get them more money for infrastructure.

How would you describe the help you got from this organization?

Life-changing

How likely are you to recommend this organization to a friend?

Definitely

How do you feel you were treated by this organization?

Very Well

When was your last experience with this nonprofit?

2013

Was this review helpful? 
Rating: 5 stars  

MMP has broad and deep contacts in mainstream and specialized media outlets. We have worked with them for several years on Hispanic media outreach in particular, and they know the market and work very hard.

How would you describe the help you got from this organization?

A lot

How likely are you to recommend this organization to a friend?

Definitely

How do you feel you were treated by this organization?

Very Well

When was your last experience with this nonprofit?

2013

Was this review helpful? 
Role: Professional with expertise in this field
Rating: 4 stars  

I was once discussing the dearth of subject matter expertise in the regular news--and complaining about the deafening sound of talking points, antagonism and generic spin that constitutes the majority of what's on the airwaves...A good friend of mine who has had great success in television retorted "what you nuclear war experts need are producers, bookers and agents. In Hollywood, I'll take a good booker over a beautiful face anyday." Well, Mainstream Media Project does exactly this set of tasks. It doggedly pursues the vital but unseen work of getting experts on the air and building the trusted relationships with local gatekeepers that make it possible--MM is unique and punches far above its weight by finding timely expertise and matching it to audiences. The public desperately needs more of this kind of discussion--a chance to hear those who can describe the complex "big picture" challenges facing our nation--and what we can do about it.

If I had to make changes to this organization, I would...

Expand into social media pronto! Also perhaps seek a way to break into the big national content distributors--if that is even possible...

How does this organization compare with others in the same sector?

Very Well

How much of an impact do you think this organization has?

A lot

Will you recommend this organization to others?

Likely

When was your last experience with this nonprofit?

2011

Was this review helpful?