I am very impressed by the work of INFORM,inc. They have provided consumers with the backstory of products in a way that is engaging and fascinating yet non-partisan. You make up your own mind after viewing their objective, well-investigated stories about everyday products. The website is compelling...it gives everyone an entry point to take action for the environment and to become literate about environmental issues. The staff is young, earnest and involved...full of energy and enthusiasm for their work and their team. The director is dedicated and energetic...completely committed to the work of telling the truth about the hidden lives of products and to raising awareness. It is a great organization!