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2010 Top-Rated Nonprofit

Inform, Inc.

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Nonprofit Overview

Causes: Environment, Pollution Abatement & Control

Mission: INFORM is a non-profit environmental organization established in 1973 dedicated to educating the public about the effects of human activity on the environment and on public health. INFORM is building on its distinguished research legacy by using visual media to broaden the audience to include the general public. Our objective is to expand environmental literacy and provide concerned citizens with the tools they need to implement meaningful changes in their daily lives at a time when the need for change has never been so urgent.

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Client Served

Rating: 4

The Secret Life series is a great idea, as is the idea that INFORM position itself as a mouthpiece for environmental issues. Of course there are many orgs working on environmental issues. It makes sense to me to have one focus on communications in particular as this is an area where non-profits frequently have trouble. In pursuing this goal, INFORM has done a good job of working with other orgs in the realm, another good thing. INFORM shows steady progress with its messaging.