The Secret Life series is a great idea, as is the idea that INFORM position itself as a mouthpiece for environmental issues. Of course there are many orgs working on environmental issues. It makes sense to me to have one focus on communications in particular as this is an area where non-profits frequently have trouble. In pursuing this goal, INFORM has done a good job of working with other orgs in the realm, another good thing. INFORM shows steady progress with its messaging.