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Causes: Civil Rights, Right to Life
Mission: To encourage a culture of life and help pregnant women, an integrated media approach is used to deliver "Call for Help" and "Attitude Changing" messages.
Target demographics: women in an unplanned pregnancy
Direct beneficiaries per year: 56 pregnancy help centers serving women in an unplanned pregnancy by using strategically placing media
Geographic areas served: various areas of the country
Programs: billboards, radio and television ads, public transportation advertising, mobile advertising, search engine optimization, website optimization, and Google places to direct women in an unplanned pregnancy to YourOptions.com or pregnancy help centers.