Vermont Ski Areas Association Inc

Programs: The vermont ski areas association serves its member resorts in three major areas: government relations, marketing and public affairs. Government relations: with on-staff lobbyists, vsaa continuously monitors all legislative and regulatory activities which have a potential impact on the ski industry. Vsaa regularly works with legislators, government leaders and other business coalitions in developing positions on key public issues. Among some of the industry issues currently in debate are property tax reform, water use fees, and restructuring vermont's electric industry. Marketing: vsaa's marketing program is designed to promote vermont as a winter tourism destination, and support marketing/promotional public relations efforts conducted by individual vsaa member resorts. Programs are targeted to raise awareness of vermont as a winter destination by promotion of an overall vermont image, and to extend the marketing and promotional reach of individual members. Working closely with the vermont department of tourism & marketing, some of the primary tactics include advertising, collateral, fulfillment, consumer show, travel trade/sales missions, special events and research. Public affairs: vsaa has developed a comprehensive public affairs program designed to reinforce the ski industry's position within the state of vermont as a leader in balancing environmentally-responsible activities and job growth. Some of the key areas of focus include public relations, in-state press, environmental programs, charitable fundraising and community outreach.