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Mission: Roanoke Outside seeks to impact the greater good of the community by organizing or partnering with others to create outdoor-oriented activities and programs that: Educate citizens about benefits of activities such as hiking, biking, climbing and paddling. Educate about environmental stewardship and conservation through recreation. Promote a healthy lifestyle and increased fitness levels through outdoor recreation. Encourage environmental stewardship. Utilize outdoor activities to raise money for charitable environmental stewardship. Our goals include: Encourage the exploration, enjoyment, and preservation of the Roanoke region’s recreational assets for human-powered outdoor recreation activities. Protect the wilderness character of the Roanoke region’s outdoor assets through conservation of water, forests, parks, wildlife, and related resources; Promote and celebrate safety, proficiency and responsibility in all aspects of outdoor recreation. Our objectives include: Promote appreciation and respect for the value of outdoor activity. Educate citizens on how to use outdoor assets to improve quality of life. Serve as a convener and facilitator of collaborative action among the partners involved in outdoor recreation and environmental stewardship. Create health benefits from outdoor recreation that extend into economic benefits such as increased productivity and reduced medial costs. Build a culture of conservation through recreation and education targeting school age children. Be a vehicle for funding, managing, or implementing outdoor related programming. Utilize outdoor events to raise support and awareness for health initiatives and environmental stewardship
Results: Over the last 8 years we have had so many success stories that it is really difficult to write our impact in one short paragraph. To get weekly updates on everything we are doing please request our Get Outside Newsletter: http://www.roanokeoutside.com/newsletter
Target demographics: our community & region live a more healthy & active lifestyle and promote conservation through recreation.
Direct beneficiaries per year: our entire region leverage their natural assets as a valuable tool for revenue building, tourism, and to encourage their citizens to be healthy. Our website alone has thousands of views every month helping people find places to bike, fish, hike, paddle, climb, and more.
Geographic areas served: Roanoke, VA
Programs: We showcase the assets of the region by hosting events such as the Blue Ridge Marathon, the Go Outside Festival and the Radical Reels Film Festival. We also help advocate for access to trail networks, river systems, and utilize a variety of outdoor activities to raise money & awareness for charitable environmental stewardship.