Programs: Education and outreach: work to educate the general public, special interest groups and students through a variety of programs and materials designed to provide information on manatees and their habitat.
membership services: provides the committed constituency for the membership base needed by the club to achieve its manatee protection and preservation objectives.
conservation: acquisition of data, including the sponsoring of research, upon which to base policies and decisions of the club and other entities, including various levels of government.
manatee merchandise: educational and promotional items designed to communicate the club's message concerning its activities in protecting and preserving the endangered manatee.
Created almost forty years ago by women of South Florida who understood the necessity of changing the prevailing attitude of many Floridians and Americans generally about sea cows, he Club is an example of grass-roots organizing and fundraising to keep the science of manatees focused on protecting the animal and its surroundings. The Club sustains international research and recovery efforts to enable the shrinking populations of Trichechus manatees, or West Indian manatees from harm, further loss, or habitat destruction. As symbols of the wild shores both fresh and saltwater these manatee families are indicators of the water quality, seagrass health, and viability of our watersheds for innumerable other species.