Mission: "Promoting critical thinking, education, and informed citizenship by presenting controversial issues in a straightforward, nonpartisan primarily pro-con format."
Results: We had 23.3 million unique visitors in 2015 (100+ million since we started). We have provided free educational resources to over 7,000 schools in all 50 states (and more than 85 countries), and helped 2,000+ media entities, 20+ foreign governments, and 30+ state governments with our nonpartisan research. Our reader survey showed that 36.7% of readers changed their "perceptions, feelings, or opinions on an issue” based on what they learned at ProCon.org. 74.1% reported that ProCon.org helped them to "think more critically, make better judgments on the subject matter, or see issues in a new light."
Target demographics: As many people, including students and seniors, as we can reach
Direct beneficiaries per year: 23.3 million readers. For every one dollar spent at ProCon.org, over 26 people get a free education on our website.
Geographic areas served: Everywhere people have access to the Internet
Programs: The pros and cons of 50+ issues at www.procon.org. You get nonpartisan content, free of charge, fully sourced, transparent, and with no agenda other than to promote critical thinking, education, and informed citizenship.