In the mid 1980's more than one in four Californians smoked cigarettes. Today in 2011 it is dropped to one in ten. The Foundation for a Smoke Free America helped spearhead this effort, increasing productivity in the workplace while helping to keep a tab on runaway health insurance costs - saving billions. What is even more attractive is the increasingly "global face" this organization is projecting into areas like the European Union and the Middle East where 29%+ of people still smoke cigarettes. It's all about education, and in this organization's case, giving it the expanded capacity to act on a more global scale.