FOUNDATION FOR A SMOKEFREE AMERICA Overview
Target demographics: prevent children from starting tobacco use and to empower smokers to quit successfully.
Direct beneficiaries per year: over 300,000 people, mostly in the US but internationally as well, to learn more about smoking and tobacco issues.
Geographic areas served: the United States and internationally
Programs: Thanks in part to a major gift from Patricia Henley of $100,000 grant, we were able to make a very significant increase in time and resources devoted to our programs and outreach. As a direct result, website traffic doubled to Smokefree America's homepage.
Our outreach programs included the following unprecedented results on the Internet: Google provided us with an in-kind grant of $10,000 per month in free advertising. Due to the large traffic increase generated as a result, especially by the search terms 'quit smoking' and 'stop smoking,' Google has renewed their grant annually since it was first awarded in 2005.