When I first hear about PlanetRead a few years ago, I was amazed by the simplicity of their work. Like many simple ideas, it's actually quite brilliant and has had an incredible impact on literacy levels around India. I remember first hearing about the organisation while I was at Stanford University, and as a fan of appropriate technology I loved the fact that it used already existing technologies (and behaviours) to enhance reading skills in an extremely clever way. The team at PlanetRead are amazingly dedicated, smart and creative, and as committed as anyone I have met to their cause.