I have been lucky enough to be associated with The Einstein Project as a board member for the past 3 years. My employer, Festival Foods, has supported The Einstein Project’s Mission of partnering with schools and communities to provide leadership and support for science education in Wisconsin. As a student many years ago I struggled mightily with science. I found science to be quite boring while trying to learn from a text book. I assumed science just wasn’t for me. But the more I got involved I realized that the Project uses the philosophy of “hands on learning” to get young minds involved and engaged in the classroom. The Einstein Project realizes that as the environment becomes more endangered and as the technology becomes more complex, there is an increasing need for young people to become more knowledgeable in science, technology and mathematics. I only wish I had the chance to experience The Einstein Project as a kid and that helps fuel my fire to be involved with this great organization.