The consulting company behind this and other charities is Dragon Group II: http://www.dragongrp.com/fund_raiser_info.html. They connect professional fundraisers with their client organizations, like Firefighters Burn Fund (like a broker). That's how they make their money, and they don't seem too particular about the quality of the fundraising or character of the fundraisers. It's an outfit that has had its various enterprises banned in some states. These Dragon Group-arranged alliances have been known to raise scads of money and pay out as little as possible to the target recipients. There are many wonderful, honest charities out there doing much needed work. Support those charities. You're generosity will not be wasted.