December 3, 2012
Personally, I was a skeptic from the beginning of the campaign as I personally thought that the video oversimplified a very complex problem. While my views have changed to a certain degree, I still believe that Invisible Children’s Kony 2012 campaign amounts to a slacktivist movement and it does not produce true activists. However, I disagree with anyone who argues absurd claims such as the very popular assertion that too much money is being spent on top management. What I cannot figure out is the fact that the members who make these statements did so on Charity Navigator, a web site where they can easily read the facts. The individual salaries of both co-founders and the actual CEO of the organization all stand under $90,000. According to a study conducted by Charity Navigator, the median pay for top management positions in organizations of IC’s size stands around $130,000. If anything, IC’s top leaders are being underpaid. Invisible Children is a young non-profit that will work out certain specs but as for now, the facts are clear that in comparison with well-known and respected non-profits they stand reliable.
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MY ROLE:General Member of the Public Review from CharityNavigator