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Pawsitive Perspectives Assistance Dogs (PawPADs)
July 18, 2012

As a marketing communications consultant, I developed a marketing plan and provided direction to help PawPADs achieve its goals of raising its awareness in the community, with potential clients and prospective donors. Through the process, I've been impressed with the organization's ability to do so much with an enthusiastic group of volunteers and limited financial resources. Donors' contributions are certainly used wisely and volunteers' time respected. The best outcome, however, is the positive impact on the lives of the prison inmates, school children, veterans and volunteers who work with the dogs, and then ultimately, the clients who get a dog. I'm happy to have provided pro-bono services to PawPADs, and to become a donor and volunteer in other capacities.

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