My Nonprofit Reviews
Review for Iraq And Afghanistan Veterans Of America Inc, New York, NY, USA
I had been struggling with ways to stay connected with issues facing returning members of the military. At the Veteran's Day Parade in NYC, I saw the IAVA shirts and went to their site. The site is remarkably detailed and gives you the option to receive alerts based on how often you would like to hear from them.
I think the challenge for any NPO, but especially IAVA, is that they are trying to communicate so much information at once. I think IAVA does a good job of presenting a lot of complex information in a digestible way.
My experience is that someone who goes to an NPO website wants to take immediate action. They want to know what they can do that day to start to help. IAVA has a great take action section. My one thought might be a tab for supporters that says, mission critical -- or the like -- for things that literally are immediate. Example: "Veterans in NY need ___ by next Tuesday". Something like this may exist because I rely on the alerts I have emailed to know immediate needs vs website.
The organize section provides very tangible action items for civilians to support.
I think the site is manageable and not confusing to use. It seems to have the end user in mind.