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Mission: The better business bureau's (bbb) mission is to be the leader in advancing marketplace trust. Bbb accomplishes this mission by 1) creating a community of trustworthy businesses, 2) setting standards for marketplace trust, 3) encouraging and supporting best practices, 4) celebrating marketplace role models, and; 5) denouncing substandard marketplace behavior.
Programs: Consumer information regarding businesses in the western michigan area is provided via website to a majority of consumers. In some cases, information is delivered via phone conversation.
neutral arbitration services - the bureau staff process complaint information received on area businesses. The staff then works with the affected business to facilitate resolution of the complaint.
membership services - the bbb contracts with a company that works with accredited businesses to maximize the value of their bbb accreditation in terms of their presence on the bbb. Org website. The company puts together videos and other business information about the accredited businesses that provide the consumer a better understanding of the business. The bbb has an arrangement with a company that works with accredited businesses to 1. Utilize google ad words to maximze their search engine presence, and 2. Develop enhanced presence on the bbb type of business directories. In addition, the bbb a. Uses its complaint database to spot industry complaint trends, company patterns, scams, fraud, etc. B. Uses its database for its investigative work, including advertising review and industry and warnings. C. Helps industry and individual businesses improve services to better meet customer expectations by sharing information. D. Helps government agencies enforce various consumer protection laws by sharing complaint data. E. Provides educational presentations for seniors, students, and service organizations to prevent fraud and make better consumer decisions.