March 16, 2013
I was a former donor to National Arbor Day Foundation and still believe that it serves a worthy cause. However, I was a bit disappointed in their recent mailing to me (2013 Forest Survey - Texas) that indicated that I had "been selected as part of a representative sampling of Texas residents to participate in this year's survey." Additionally, to "thank me" I would receive 4 free gifts. The survey was very shallow and was important to their donation marketing, I suppose (my demographics, whether I visited forests or National Parks, whether I thought the pecan was a good choice as Texas' state tree, etc.). I expected questions about how Texas was affected by the current drought, or whether I noticed signs of recovery from recent wildfires throughout the state. But, apparently it was mostly about the ten dollars that I would need to donate to get my "free gifts". I would rather have been asked to donate without the marketing survey disguised as a "forest survey," or at least, indicate clearly that their purpose is to survey to improve their marketing outreach. A forthright approach would have been much better. Their approach cost them my donation.
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