September 7, 2012
ProtectYourself1 has proven to be one of the best tools for reaching an important market across the nation which is very important to those of us who are health professionals. I am a Senior Fellow in Social Marketing with the National Center for Health Behavioral Change (www.nchbc.org) which is funded by the Kellogg Foundation, and the one responsible for bringing PY1 to the attention of our Principal Investigator, Dr. Jay C. Chunn. We write the curriculum for the school of publichealth at MOrgan State University in Baltimore, MD, and advise other schools of public health across the nation. At the time (2004) we were preparing to participate in a national conference on HIV & AIDS in Atlanta, GA (a city known for men on the "down low", and the home of the Center for Disease Control and Prevention (CDC). By partnering with PY1, and making PY1's club video available to night clubs in the city, and using it as an incentive to get conference attendees to visit our table, we were able to get the HIV prevention message distributed to over 100 cities in less than six weeks. In addition NCHBC was able to grow its mailing list for future collaborations with health care professionals all over the nation. PY1 is an important organization in the effort to keep attention focused on HIV & AIDS because now that people are living longer with the infection disease many have retruned to risky behavior. PY1's music, and video format is perfectly tailored to educate without being intrusive, or condemning. The message resonates, and is free of stigma. PY1 has my vote. John Milton Wesley
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