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Save the Children Federation, Inc.
April 12, 2012

I am very impressed with Save the Children's fundraising and marketing campaigns. In addition to efficiently targeting thier main demographic though proven methods, they have recently branched out to target communities that are not traditional donors. For example, they partnered with a famous internet gamer to raise money through World of Warcraft and it was a successful venture. Thier use of social media has been effective at targetting the younger generation.

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