My Nonprofit Reviews
Review for World Wildlife Fund, Inc., Washington, DC, USA
I notice that two prior reviews also criticize WWF for their INCREDIBLE avidity for my supplemental donations, and that they are similarly alarmed with the frequency and persistence of these requests.
My concern is actually with two sub-topics of the WWF marketing effort.
1) Do we really ONLY care about pretty, anthropomorphic, dewy eyed animals occasionally interspersed with bold, proud and gorgeous carnivores? The photographic theme of WWF's materials is much too glamorous and cute, without ANY true naturalistic view of the humble and non-statuesque critters who might need saving.
2) I give to 70+ charities (social, political, environmental, service-sector) and NOBODY pushes out as much swag as WWF. With your donation, we'll send you greeting cards, calendars, hats, tote-bags, umbrellas, T-shirts, letter-stickers, shoelaces, plush toys, and ash-trays (ok, maybe not ash-trays). Every year, I review their Charity Navigator ranking, expecting there to be some recognition that they have become a tax-exempt wholesaler for environmental trinkets and NOT an environmental organization of impact or utility. It's AMAZING that they maintain a 4-star rating, and endangers my trust in Char-Nav.
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