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The Time Is Now to Help

Rating: 4.98 stars   44 reviews 1,421


PO Box 1 Lake Geneva WI 53147-0001 USA


The Time Is Now exists solely for the purpose of alleviating the suffering of those who find themselves facing economic hardship.


Due to the CNN Heroes event in December 2011 and the CBS News feature we have been very busy with requests from all over the United States. We have successfully offered assistance to families, seniors, and the disabled in 14 states. Shelter assistance alone has been provided for over 600 fellow Americans. We have assisted many struggling with high gas costs, car repairs and also have provided many reliable vehicles for the working poor. Over $80,000 in utility assistance has been provided to restore electric, gas, water and sewer service. Over $45,000 in emergency food supplies and support to our W.C. Food Pantry. We provided toiletries, household necessities, clothing and furniture for many. Wheel chairs, ramps, and other specialized services for the handicapped were given. This has been a very busy year of helping the poverty stricken in America.

Target demographics:

Poverty stricken children, senior citizens, working poor families, the handicapped, disabled veterans.

Direct beneficiaries per year:

Over 500

Geographic areas served:

Southeast Wisconsin, Illinois


shelter assistance, utility assistance, food, automobile assistance, household necessities, toiletries, beds, dental assistance, clothing, etc.

2015 Top-Rated Nonprofit
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Reviews for The Time Is Now to Help

Rating: 5 stars   Featured Review

2 people found this review helpful

I was in need of an accessible vehicle to transport myself in my power wheelchair... THE TIME IS NOW came through- far above and beyond my dreams!! The men stuck with me until issues were resolved, they never gave up on me, and all is great now. I am able to transport myself to and from medical appointments and social outings!!! Thanks and much appreciation Sal and Shawn!!!

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Rating: 5 stars  

1 person found this review helpful

I don't usually write reviews for organizations, companies or products ... however I can't say it enough... Sal Dimiceli is by true definition a HERO. I had the honor of personally meeting him in 2008 when I volunteered at a local Lions Club. He was a guest speaker, sharing his personal story of growing up in poverty, his devotion to himself and Our Lord, giving insight on the Charity he began more than 20yrs ago, The Time Is Now to Help. Last year, I reached out to him, this time because I had nowhere else to turn. I was desperate, unable to care for my granddaughter's, needs like medical care and clothing/ food. She was 3yr old, diagnosed with Autism, ADHD, Sensory Sensitivities and constant panic attacks. I have legal custody of her and being a single grandmother, I am her ONLY care-giver. Her father had died shortly after her 1st birthday and her mother was struggling with her own issues. I was unable to hold steady employment because I couldn't find childcare. She was in 2 different centers, however BOTH Director's ask that I find more 'suitable' providers that are better trained to care for disabled children. Unfortunately, there are none in the area where we live. I worked closely with the local school district for 8 wks and eventually she qualified for the Early Child Program (Special Education). She was given a great opportunity that would help in so many ways However, financial problems were making it difficult for me to give her the help she needed...I WAS WITHOUT A VEHICLE FOR 12 MONTHS. There is NO public transportation in the rural area we lived in. Moving wasn't an option since the School District had the best program for her needs. Also financially strapped, coming up with the costs of moving wasn't an option either. After writing a letter to Sal, it was atleast 3 wks before I heard from him. Meanwhile, I had given up hope, thought I was facing another rejection. A few days before Christmas, I get the call that has forever changed our lives. Understanding now, why it took as long as it did, I am grateful to the businesses & individuals who contribute to this fantastic Charity. Donations are used in the SAME area where there is a NEED. When I wrote a letter to Time Is Now to Help, funds were low where I live, the reason it took awhile for a return call. Sal does ask ALOT of questions, he digs deep into personal and financial matters. He is cautious with every phone call and letter he gets. There are so many who write to him, the need is often times greater than the help that can be given. As much as Sal would love to help every person he meets or talks to, its impossible. If he weren't cautious, if he didn't dig deep... this Charity would't have the success it does. Donors would be hesitant, communities wouldn't be as confident, everybody would wonder what the funds are being used for, who is being helped, did money go to those truly in need or was fraud involved? Nobody needs to question this Charity, without a doubt every $$$ goes towards giving families/individuals HOPE when once there was none. Christmas Eve, I picked up my new vehicle, with the help of so many. My granddaughter has received the medical care she needs from neuropsychologists, therapists, pediatric dentists (oral surgeons) . She will be entering 4K in September. Another example of how Sal Dimiceli impacts the lives of so many.

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Rating: 5 stars  

There is no better charity in the area than The Time To Help Is Now or a more selfless man than Sal Dimiceli. This man nor only those that can't help themselves but donates 20% of the profits from his real estate business to the cause as well as having put several millions of his own money. Not only did he help my wife and I when we couldn't afford to fix our car but also runs a homeless shelter, pays utility bills and puts food in empty pantries. On top of that he does not expect others to do all the work. He personally visits the unfortunate people who need his help and drives them to the store, utility, or wherever necessary to provide assistance. He has also instilled the gift of charity to his children who are following in his footsteps to serve this poorly under served community. Besides my wife and I he has helped no less that at least 5 other members in our community we know personally. Some men just talk the talk but Sal and his charity walk the walk and truly give of themselves 7 days a week. He deserved the CNN nomination for person of the year several years ago and deserves the recognition.

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Rating: 5 stars  

The Time is Now to Help is a well respected non profit organization in the Lake Geneva, Wisconsin area, with a proven track record of providing genuine, thoughtful help to those in need. The organization is run by a leader who has integrity and is accountable in a responsible way to make sure the donor dollars and volunteer resources are streamlined to offer substantial, life changing help.

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Rating: 5 stars  

They provided invaluable assistance to me...as a working single mother, any unforseen expense can be detrimental to our living situation.....I would be homeless if it were not for Sal...they also helped with back to school clothes, supplies, etc. for my kids.

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Rating: 5 stars  

They were able to get my car back on the road and catch me up on my rent. I never expected that kind of help that also kept my dignity in tact. Thank you.

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Rating: 5 stars  

I love Sals story and I feel inspired by the work that he does. I also appreciate his method, an how hands on he is in helping all of the wonderful people who require assistance.

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Rating: 4 stars  

Treeoflifeministry2014 is the church part of this non-profit by the name of C Label Group which is a organization that not only help homeless men and women get jobs but they feed, clothes, and give them valuable job skills that is needed. They help the unemployable get jobs!!!!! I'm now the assistant manager at clays country kitchen. I go once a week to volunteer to help feed and give my testimony to help letting the men and women know that they are in the right place. Even the staff shows that everything is going to be alright I thank God for this place It not only saved my life but my entire graduated class minus 3 of us are doing exceptionally well. Frederick Grey

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Rating: 5 stars  

Outstanding, is all I can say! Sal's organization The Time Is Now To Help has been a blessing

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Rating: 5 stars  

1 person found this review helpful

This is by far my favorite nonprofit. In my humble opinion, Sal, his family and all the other volunteers are candidates for saint hood. Each time I donated I always knew every cent went to help a real person. You can't really say that about too many places these days. I wish I could rate them 10 stars.......

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