SLB Radio Productions, Inc. Overview
Target demographics: People of all ages and across all generations.
Direct beneficiaries per year: 40,000 to 75,000 and Internet radio listeners
Geographic areas served: Western Pennsylvania
Programs: Founded in 1978, The Saturday Light Brigade is a Saturday morning public radio program that blends acoustic music, live performances by youth and adults, participatory puzzles, on-air telephone calls and interviews with other community-based nonprofits serving youth and families.
The unique six-hour program allows museum visitors to observe live broadcasts in SLB's state-of-the-art studios located within the Children's Museum of Pittsburgh.
Through SLB's radio affiliates, the show is simulcast to listeners in 15 counties of western Pennsylvania and in portions of Ohio. The Saturday Light Brigade can be heard every Saturday, 6 to noon, on WRCT 88.3 FM Pittsburgh, WSAJ 91.1 FM Grove City, WCUC 91.7 FM Clarion, WIUP 90.1 FM Indiana, WNJR 91.7 Washington, and on WMCO 90.7 FM Muskingum University (New Concord, Ohio).
SLB's Weekly Youth Expression Showcase, featuring young musicians, writers and artists and adult performance segments, is a core component to the show.
Today, The Saturday Light Brigade is one of the longest-running public radio programs in the country. Radio listenership is approximately 60,000 families.
These activities provide an innovative method to promote increased:
- verbal literacy
- media literacy
- listening and communication skills
- self-esteem and confidence
- critical and creative thinking
- respect, tolerance and understanding of others
- community engagement
- interaction among children and adults
- informal out-of-school learning
- familiarity with new technologies