RAINFOREST ACTION NETWORK Overview
Geographic areas served: US and International
Programs: RAN's campaigns strive to eliminate the consumer markets and the financial backbone that make industrial forest destruction viable. The Old Growth Campaign works to preserve the Earth's remaining ancient forests by driving old growth wood products out of the marketplace and promoting sustainable alternatives. The goal of the Global Finance Campaign is to bring social and environmental accountability to all aspects of global financial business practices. RAN's Jumpstart Ford Campaign works to halt global climate change by convincing the auto industry to eliminate greenhouse gases by targeting the biggest, worst polluter in the fleet - Ford Motor Company.
In an era of unprecedented environmental policy rollbacks, market-based campaigns are the most effective and efficient means to address the critical environmental and social issues of our time. Not subject to the vacillation of public offices and the power of lobbying interests, market advocacy campaigns mobilize the pressure of public opinion and consumer buying power to create incentives that drive corporations to adopt and implement their own regulations and standards. By changing the relationship between industry and the natural environment, we can halt climate destabilization, achieve broader forest protection, and help to secure land rights for indigenous communities in impacted regions.