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2461 West State Road 426
Suite 2041

Florida 32765

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ROCK, Reducing Obesity in Central Florida Kids, is a regional consortium ensuring healthy lifestyles that eliminate the risk for childhood obesity. This effort will be accomplished through a web-based networking communication portal, dissemination of a consistent social marketing message, and community collaboration to advance initiatives targeted to prevent childhood obesity. Success will be measured through the comparison of community survey data conducted in five-year intervals, BMI data collection, community-based scientific research studies, and program evaluation. The consortium budget for 2010 and 2011 is $354,544.00 (two year budget); 54% for operating expenses, 28% for social marketing, 18% for evaluation and small community initiatives. The target population is Brevard, Orange, Osceola and Seminole counties. Successes to date: baseline data has been collected, secured grant funding for research study, conducted educational outreach to forty physicians. Funding is the biggest challenge for the consortium.


The Health Council of East Central Florida, Inc. (HCECF) is a private, non-profit healthcare planning agency providing research, education and program support to improve healthcare delivery and outcomes.




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