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Keep Kids Alive Drive 25

Rating: 4.88 stars   65 reviews 6,098

Nonprofit Issues:

Disaster Aid, Health, Crime & Law


12418 C St Omaha NE 68144 USA


The mission of KEEP KIDS ALIVE DRIVE 25® is to make streets safer for all who walk, ride, play, and drive. Doing so preserves lives and relationships.


Over 1500 communities have initiated a Keep Kids Alive campaign. These represent 49 U.S. States, 3 Canadian Provinces, the Bahamas, and Queensland State, Australia. Oceanside, CA saw a 16% decrease (6 mph) in average speeds when implementing a Keep Kids Alive Drive 25 yard sign campaign. As the first community to initiate "America's Trash Talks to Keep Kids Alive," Oro Valley, AZ realized a 13.5% decrease in average speeds on neighborhood streets - 24.5 mph on average.

Target demographics:

Residents of every neighborhood in the U.S., and when possible, beyond.

Direct beneficiaries per year:


Geographic areas served:

United States, as well as communities across the globe.


Consultation and Presentations to Community/Neighborhood Groups, Schools, Businesses, and Municipal Leaders on developing comprehensive neighborhood traffic safety education campaigns that include: America's Trash Talks to Keep Kids Alive Keep Kids Alive Drive 25 Stop! Take 3 To See Seat Belts-FASTENATING! It's Not A Race! Create Space Be Aware! Drive With Care No Need To Speed Check Your Speed A License to Live - An in-school safe-driving education and marketing campaign that is student driven. Parenting at the Speed of Life Annual "Run to Remember" as part of the Pikes Peak Ascent Trail Race in honor of loved ones who have died in traffic incidents.

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Reviews for Keep Kids Alive Drive 25

Role: Professional with expertise in this field
Rating: 5 stars   Featured Review

Tom Everson has been doing great work in Omaha and across the country for years. I have been aware and very appreciative of his work. Most recently, he joined the Stakeholder Group for our Complete Streets City planning initiative. His experience and expertise has already benefited the effort by his articulate explanations of the benefits and challenges facing the committee. We are fortunate to Keep Kids Alive Drive 25 organization in Omaha. I highly endorse his work and thank him for his dedication and passion for making our streets safe for all users.

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Rating: 5 stars  

1 person found this review helpful

Through their many outreach events in NE and beyond, Tom Everson & the Keep Kids Alive 25 team have made a positive footprint in the lives of thousands of families across the nation. Ranging from the organization's massive outreach in community education on traffic safety, to commemorative events such as the annual Live Forward Run, KKAD 25 is truly going the extra mile to honor the lives of children lost in traffic accidents, while impacting public perception & awareness on what safe driving means. Now THIS is an organization committed to changing the statistics, one safe driver at a time. Most recently, the KKAD 25 team completed an ascent of Pike's Peak in support of their mission, demonstrating once again, that there are no limits to the power of saving lives. I had the honor of attending a KKAD 25 Live Forward race last Spring, and simply put, am moved by the compassion of this organization to honor each and every child lost, while stopping at nothing to empower each of us to Drive Safely. Great work KKAD25!!!

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Rating: 5 stars  

The Keep Kids Alive Drive 25 campaign has strengthened the community engagement efforts between the police department and the community. This helped to solve a community problem (speeding) through education and awareness coupled with enforcement. In partnering with the neighborhood association and using the resources at the police department, we successfully launched this campaign to slow traffic down in a section of the city that has been a problem for many years. Tom has been instrumental in providing safety information and assisting with the logistics of the signs/decals. We look forward to using this program for many years to come.

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Rating: 5 stars  

I am both a board member, but I am also a parent who lost a child in a car accident. KKAD25 does great educational and outreach programs, but the weekend at Pikes Peak with the other families who lost kids was unbelievable. I was there to run in memory of my son Nate, who was 15 when he died. Nate would have loved to run the Pikes Peak Ascent, so I ran it for him. I really thought that weekend would be mostly about the run, but I was so wrong. This past August we had about 10 families there who had lost a child to a traffic accident. Once you lose a child, you have to find your new normal, but that new normal is no where near the normal everyone else has. But all of the families there have the same new normal that I have. We were free to talk about our kids without having to explain anything. We could talk about our kids without getting that "poor you" look. Sometimes we spend more time comforting people who just found out that we lost a child. That weekend in Colorado, we were free to laugh, cry, hug. smile and share. I never, in my wildest dreams, thought that the fellowship of that weekend would be something that I would treasure forever. The emotional boost of the weekend at Pikes Peak is something that can only be felt, it cannot be expressed in words. KKAD25's mission is to make the streets safer for all, but they have also given an amazing gift to those of us who have lost kids. Ideally, our education programs would end all traffic accidents, but until that happens, we will continue to have our weekend at Pikes Peak to Live Forward and Run to Remember.

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Rating: 5 stars  

I believe Keep Kids Alive Drive 25 decals work because we are using them on various streets in my community. It has caused drivers to check their speed and slow down. I highly recommend the program.

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Role: Professional with expertise in this field
Rating: 5 stars  

When I was president/CEO of the National Safety Council, Nebraska, I had the opportunity to work with Tom Everson and the Keep Kids Alive program. Tom and his wife, Wendy, were aware of the need for neighborhood street safety programs and began their program in 2008 in response to a tragic incident in our Loveland community in Omaha. After a child’s loss of life, the neighborhood sought help and Tom provided it through the Keep Kids Alive program. It is fabulous how this program has grown and reached many in the U.S. (51 U.S. communities in 20 states this year alone) and around the world in the past 7 years. That’s not surprising when there is such a need to make our streets safer for all and such a dedicated and creative leader as Tom Everson to meet the challenge. Statistics showing speed reductions prove the success. Lives saved are the greatest benefit. Thanks Tom!

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Rating: 5 stars  

I met Tom many years ago when he had first started Keep Kids Alive Drive 25. His love and conviction to grow KKAD25 and spread the safety messages of KKAD25. In all the years since, I have never seen his conviction waver. There is nobody more dedicated to a more wonderful and successful cause. I wholeheartedly support Keep Kids Alive Drive 25 and encourage others to do so also.

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Rating: 5 stars  

I started the Conor Lynch Foundation when my 16year old son was killed by a distracted, hit and run , non-licensed driver. Tom and his organization have been not only a great inspiration to me and the Conor Lynch Foundation but also been a guiding light in the area of street safety. This organization operates from the heart at all times. Tom is constantly reaching out to families who have lost loved ones in the street. So I am a client and a donor and a supporter of Keep Kids Alive and a friend of Tom's because of all they do to KEEP KIDS ALIVE! Thank you Tom and team.

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Rating: 5 stars  

Tom Everson has been an amazing inspiration to me and my relatively new suburban Pittsburgh, PA KKAD25 group. He has coached us so unselfishly and provided suggestions, contacts, websites and plenty of patience as it's been a long haul in getting all of the approvals and local support need. We appreciated how responsive he has been to our every question and need. We're very fortunate to have the ongoing benefit of Tom's leadership. Keep up the great work! Anne Mitchell

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Rating: 5 stars  

I am chairman of Riverside, Iowa's Keep Kids Alive Drive 25. I was inspired by the group because it emulated what I wanted to do for my community.

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