Mission: To revitalize and develop la grande oregon's historic downtown core into an inviting, sustainable downtown rooted in la grande's history and culture, providing a vital center for commercial and community activities using the national mainstreet program's four point approach.
Programs: The organization plans and coordinates promotional activities, improvement projects, recruitment efforts, etc. Promotion for historic downtown is provided through a program of festive events, promotion of downtown opportunities through education, downtown wide promotions, etc. Aesthetic improvements are made through coordinated signage, storefront displays, community equipments such as benches, planters, lighting, etc. Communication among downtown business owners is also facilitated.