Center for A New American Dream Overview
Programs: The Center for a New American Dream is dedicated to building a powerful network of individuals and institutions capable of moving from education to action on consumption issues. Our Conscious Consumer Program targets individuals choosing to live consciously, buy wisely and make a difference creating a major shift in consumption, and demand for green products resulting in increased quality of life and a more sustainable environment and economy. Our Climate and Consumption Program connects environmental issues to consumption and highlights actions we can take to reduce carbon emissions and increase energy efficiency. Our Responsible Purchasing Network targets institutions through its many campaigns resulting in a major increase in dollars spent on environmentally preferable products and a shift in policies for high priority products such as vehicles, clean energy and paper.
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