Center for A New American Dream

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Issues: Environment

Location: 6930 Carroll Ave Suite 900 Takoma Park MD 20912 USA

Mission: The traditional American dream of opportunity, progress and freedom speaks to the hearts of most people. Yet the prevailing "more is better" definition of the dream has many hidden costs. Skyrocketing consumption in northern industrial countries is causing extraordinary damage to the natural world and contributing to a colossal gap between rich and poor. Our system of ever-expanding production and consumption is rapidly depleting the planet?s natural resources, degrading its renewable support systems of water, soil, and air, and producing more waste than the Earth and its atmosphere can absorb. Recognizing a critical need to protect the environment, promote social justice, and improve quality of life for all of the world's citizens, the Center for a New American Dream works with individuals, institutions, communities and businesses to conserve natural resources, counter the commercialization of our culture and promote positive changes in the way goods are produced and consumed.More resources and information about the Center for a New American Dream is available on our website at
Programs: The Center for a New American Dream is dedicated to building a powerful network of individuals and institutions capable of moving from education to action on consumption issues. Our Conscious Consumer Program targets individuals choosing to live consciously, buy wisely and make a difference creating a major shift in consumption, and demand for green products resulting in increased quality of life and a more sustainable environment and economy. Our Climate and Consumption Program connects environmental issues to consumption and highlights actions we can take to reduce carbon emissions and increase energy efficiency. Our Responsible Purchasing Network targets institutions through its many campaigns resulting in a major increase in dollars spent on environmentally preferable products and a shift in policies for high priority products such as vehicles, clean energy and paper.

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