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Review for Faunalytics, Olympia, WA, USA

Rating: 4 stars  

I am a founder and the Executive Director of the Humane Research Council (HRC). I believe HRC provides value for animal advocates in ways that are not always seen by the public. We inform advocates and help them shape their messages and evaluate their campaigns. Our research is essential to creating a professional and informed movement for animal protection.

Here is what we accomplished in 2010:

* Visualizing the Animal Tracker. In September, HRC launched an exciting graphing tool that allows users to compare survey results over time and by key demographic groups. The tool makes the study's results more accessible and gives advocates an accurate picture of the attitudes and behavior of U.S. adults. The Animal Tracker is a collaborative project and we are currently seeking sponsors for Wave 4, which will be completed in the first quarter of 2011. Please contact HRC if interested.

* Growing Your Our research website provides the world’s most comprehensive database of opinion and behavior research relating to animals. In 2010 we added more than 300 new research citations and external resources, more than 50 new blog posts, and we updated six of our eight research primers. We also grew our user base by more than 65%; advocates working on the gamut of animal issues rely on to inform and improve their life-saving work.

* Key Indicators Study Moves Ahead. HRC officially launched our “Key Indicators Study” in 2009 to collect and analyze a broad set of quantitative data to measure the state of animal protection in the U.S. Thanks to input from the study’s sponsors and others, as of December 2010 we have nearly identified the final indicators and begun collecting baseline data. A website with results will be launched in the spring of 2011.

* The Grassroots Research Fund. We launched this new fund in November so that small animal groups can gain access to research to understand their audiences, evaluate their impact, etc. Many small groups need such research but cannot afford it, even with HRC’s discounted fees. The Grassroots Research Fund levels the playing field for these small groups doing big work for animals. Please donate to the fund before end of year and have your donation matched!

* Carol Glasser Joined the Team. In April, HRC hired a new Research Director who has become an incredibly valuable member of the team. Carol Glasser is a doctoral candidate in the Department of Sociology at the University of California, Irvine. She has worked on a variety of research projects and also works on animal issues at the grassroots level. Feel free to drop Carol a note to say hi or ask a research question!

* Supporting Our Clients. The accomplishments listed above are in addition to HRC’s core function of helping advocates carry out research projects to evaluate and improve their programs and campaigns. HRC provides discounted consulting services, written reports, presentations, training, and other resources exclusively for animal and environmental advocates. In 2010 HRC helped 12 clients with research projects, including four pro bono clients that we assisted without charge.

I've personally experienced the results of this organization in...

In many ways... please see the clients, case studies, and testimonials on and

If I had to make changes to this organization, I would...

Increase income from donations and grants, which allows HRC to both create resources for individual advocates and work with small, grassroots animal groups through discounted or pro bono services.

Role:  Board Member & I founded the organization.