My Nonprofit Reviews
Review for World Wildlife Fund, Inc., Washington, DC, USA
This nonprofit falsely claims on their materials and collateral that 85% of their expenses go directly to program funding (showing a picture of a recent piece I received from today's mail package from them); however other resources, such as Charity Navigator, shows that less than 75% of expenses go to program funding. Charity Navigator pulls directly from 990s, which is a tax form completed by nonprofit organizations for the IRS. At 75%, that leaves more than $57 million going to other expenses (based on reported expenses from 990 displayed on Charity Navigator).
YES, nonprofits need to spend money on things like overhead, payroll, advertising, and advertising, including direct mail. But they're completely throwing money down the drain. I've been asking for MONTHS to be taken off their mailing list. I've never donated to them or provided them with my contact information, so they've purchased it from somewhere (most likely because I donate to other environmental nonprofits). Their mail packages are hefty, including things like cards, stickers, and things like vouchers for free umbrellas and clothing apparel. Way to spend donors' hard-earned money that they've trusted you with!
I've reported my dissatisfaction directly to the organization and to Charity Navigator, and hope that WWF is forced to report more truthful data and respect the public's requests to be left out of their wasteful mailings.