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Review for Save The Bay, Oakland, CA, USA

Rating: 5 stars  

I've lived and worked in the Bay Area for 5 years and though its not my direct field of work, I really value what a lot of the innovative non-profits are doing. Save The Bay stands out in terms of raising the broader public's awareness of issues that really matter, or should matter, to them. Two items come to mind. The first was their incredible ad campaign of the last couple of years, where ads with funny captions (e.g. "they don't do it to you") show humans covered in oil dumped by sharks or the like. Genius. These ads were all over BART cars and stations, and they got a lot of people talking. The second is their amazing advocacy on the Redwood City Saltworks. This is an issue close to my heart because it is my field of work. A great development with a lot of financial backing has been proposed for a terrible location. They are fighting goliath and winning. Save the Bay was founded to fight Bay fill, and this project proposes to develop on Bay fill under suspicious environmental claims. Save the Bay has pointed out the inherent contradictions in this mega-development's plans, and organized over a hundred local politicians against it. They've done extensive public education and raised this issue to a level where the public knows about it and knows what's wrong with it. Save The Bay has been doing an incredible job of educating the public about critical issues affecting the Bay that defines this beautiful place where we live.

I've personally experienced the results of this organization in...

public forums - BART stations and trains, newspapers, blogs, and other places where the public goes for information.

If I had to make changes to this organization, I would...

help them find skills they need to make technical land use and transportation based arguments they need to fight the good fights.

What I've enjoyed the most about my experience with this nonprofit is...

Their intelligent, creative, and memorable campaigns.

The kinds of staff and volunteers that I met were...

Friendly and intelligent.

If this organization had 10 million bucks, it could...

Educate the Bay Area population about these critical issues.

Ways to make it better...

Save the Bay was better funded to get the message out more broadly.

In my opinion, the biggest challenges facing this organization are...

they are a small entity taking on very big corporate interests and ingrained habits of the public, they need help getting the message out more broadly.

How frequently have you been involved with the organization?

About every month

When was your last experience with this nonprofit?


Role:  General Member of the Public & Laughed at their ads, learned from their press releases, and was impressed by their organized response to important issues!.