Over 1.8 million nonprofits and charities for donors, volunteers and funders

2010 Top-Rated Nonprofit

World Wildlife Fund, Inc.

Claim This Nonprofit

More Info

Add to Favorites

Share this Nonprofit

Donate

Nonprofit Overview

Causes: Animals, Environment, Natural Resources Conservation & Protection, Wildlife Preservation & Protection

Mission: WWF’s mission is to conserve nature and reduce the most pressing threats to the diversity of life on Earth. By 2020, WWF will conserve 15 of the world’s most ecologically important regions by working in partnership with others to: * Protect and restore species and their habitats * Strengthen local communities' ability to conserve the natural resources they depend upon * Transform markets and policies to reduce the impact of the production and consumption of commodities * Ensure that the value of nature is reflected in decisions made by individuals, communities, governments and businesses * Mobilize hundreds of millions of people to support conservation

Programs: Global conservation - see schedule o

policy - see schedule o

market transformation - see schedule o

Community Stories

32 Stories from Volunteers, Donors & Supporters

Donor

Rating: 3

I have been a long time contributor to WWF and believe they are the most globally effective environmental organization out there.

Their donor communications, however, could be better. For years I had been a "Partner In Conservation" based on giving several donations yearly that totaled $1,000 by the end of the year. One of the benefits of that status was that I did not receive general membership appeals, but only the much less frequent "Partner" appeals. Earlier this year, I began to receive general appeals and when I asked, I was told I no longer was a "Partner" because the criteria had been changed to eliminate those who did not contribute at least $1,000 in one gift (versus smaller amounts that added up to $1,000). Administratively, It was getting too difficult to track multiple donations to see if they added up to the minimum amount in the course of a year and it was also hard to establish a "cut-off" date by which a contributor would have had to make their last contribution to meet the $1,000 yearly minimum.

What is MOST disappointing, however, is that I did not receive notice of the change in "Partner" criteria, but was automatically converted to a general member without explanation (until I inquired myself). I am sure it cost WWF more to deal with my phone calls and emails regarding this matter than if they had sent a letter regarding this policy change before it became effective.

That said, I will continue contributing to WWF for the sake of their good conservation work.

1

Donor

Rating: 1

I received mail from WWF in May. On May 23, 2017 I mailed them a check and was supposed to receive 2 cold lunch bags and an online subscription to their magazine. I have received nothing. Today is August 14. I called them last week on Tuesday. they had no record of my donation, however my bank shows it was cashed on June 2. They were going to check into it call me back the next day. No call. On Friday of last week I called them again. Same runaround. They said they would call me back. DO NOT donate to this organization. They are not honest.

Donor

Rating: 1

I donated towards a symbolic elephant adoption as a Christmas present and got scammed by this nonprofit. They claimed to have sent the certificate, it never showed. They claimed to have sent it again but when it didn't show up and I called the gentlemen claimed to need to talk to his manager to track the certificate and would call me back. He never called back so two days later I called for a refund. After two more calls I still have not been refunded. The symbolic adoption is a scam.

9

Donor

Rating: 1

I sadly donated over $100 to this organization when I was younger... and since then I have learned some very disturbing news. Apparently they support "KILLING FOR CONSERVATION" which obviously is a ridiculous ideology and does absolutely nothing to protect anyone. They have obscene amounts of donor money that is very difficult to track- I've heard from many that they pocket most of the money for themselves. They have also recently teamed up with MONSANTO and support filling our Amazon Rainforest with GMO'd plants!!!! This "non-profit" does not deserve its label at all and should be stripped of its non-profit status because they are untrustworthy, go against their own stances, and the only "successes" they ever report are those done by OTHER ORGANIZATIONS.

5 Kristi26

Donor

Rating: 5

This a great charity for wild life and climate change. Leonardo Dicaprio just donated 20 million and he is not stupid.

17

Donor

Rating: 1

Why does the CEO make $495,806????? I am not sending my hard earned dollars to here. Sorry, but that is too much. there are may charities out there that don't spend so much on salaries. That's just not right.

Review from CharityNavigator

6

Donor

Rating: 4

The income statement numbers on Charity Navigator do not match the ones released by WWF (2012 annual report). There is no way to tell then what percentage is spent on programs. How did Charity Navigator come up with the numbers in the income statement?

Review from CharityNavigator

6

Donor

Rating: 1

I am dismayed by the small percentage of donations that go to the programs. If you go to their website, they claim that they spend 84% of their budget on programs . Either that's an outright misstatement or they haven't been checked out by CN lately. My cut-off is 75%, so these people are off my list. Also, staff is too highly paid for a non-profit.
Last year I made the mistake of allowing them to charge an automatic payment against my credit card. In January this year, I called to have that arrangement cancelled, and, in fact, it did not appear on my February statement. But it just appeared on my March statement. Of course, I will have to make another call and have my credit card company disallow this payment. I don't need this.



Review from CharityNavigator

6

Donor

Rating: 2

Like many other reviewers, too much of my donation goes for fundraising (22%), plus the CEO is too richly paid for this type of organization. Didn't know what one reviewer said: that they support hunting ...is that true?? Gave them 2 (vs. 1) star 'cause I do think that they have an impact on some important wildlife projects. I have shifted most of my donation, however, to Wildlife Conservation Network, a very lean, focused, professional organization.

Review from CharityNavigator

3

Donor

Rating: 1

No more donations to WWF, they spend some of our money to send mails all the time and waste papers. Help other group like Endangered Species International or the Center for Biological Diversity.

9

Donor

Rating: 1

I gave $200 in early 2012 and every few weeks received solicitations for more money. I saved every one of those mailings and their combined weight over a year is a tad more than 3 pounds. I am extremely unhappy and will be giving elsewhere in future.

1

Donor

Rating: 1

They do good work to protect wild animals, but not apparently because they want them to live in peace. They
are a pro hunting organization so they want to save wildlife from poachers so rich people can have the
pleasure of killing them on safari. Hard to understand. They seem to have the attitude that animals
are ours to exploit without out any rights of their own.

Review from CharityNavigator

1 googame

Donor

Rating: 5

I love animals and if you love animals you should donate. Habitat Loss and Pollution are the main factors that are wiping out wildlife. WWF helps protect wildlife from these, by helping establish laws, create captive breading facilities, etc...

1 Aeon F.

Donor

Rating: 1

Although I totally support the cause of helping wildlife and animals in general, unfortunately my experience with WWF was a very bad one. When I called to donate I was told that I would receive a "save the tigers" t-shirt. When I called weeks later and inquired why I never received it the employees were very arrogant and rude to me. They gave me the brush off and talked to me in a very unprofessional and insulting manner and even hung up on me. This left a very bad impression on me and I will never donate to them again. They really need to address the lack of common sense and professionalism of these employees who take the money over the phone.

4 Janet46

Donor

Rating: 5

World Wildlife Fund is the premier global wildlife non profit organization. They work in numerous countries around the world helping endangered species and their habitats. They also have a strong focus on climate change and how it affects the Earth and its inhabitants. They have a heavy involvement in the war on wildlife trafficking. The WWF campaign that touches my heart the most is the one trying to save wild tigers. Wild tigers could become extinct in my lifetime if people don't step up to help. WWF is one of the leaders in trying to save wild tigers by their efforts in saving tiger habitat and trying to stop tiger trafficking and poaching. I an proud to be a supporter of World Wildlife Fund.

10

Donor

Rating: 5

I am impressed with the work of this organization and as a business leader in the for-profit world, I must say they are incredibly efficient with their expenses. On nearly every "larger" non-profit's reviews one can find multiple comments criticizing the CEO's compensation. However, a CEO of such a large nonprofit organization must be knowledgeable about running a large, sophisticated enterprise. They must have a working knowledge of finance; operations; fund development; marketing; and a myriad of other aspects of running a business. I personally as a donor want to make sure that a competent leader is at the helm. I would be quite frightened to see a $75k/year leader running a $150+M business - this level of individual would likely not have the business acumen to fulfill the requirements of the job. Plus, the nonprofit sector competes with the for-profit sector for top executive talent, where a similarly-situated individual would likely command a compensation package of $1M or greater. Look at the percent of the total budget the CEO's comp amounts to, and at this size organization, it should be less than 2%. Here, it's less than 1/2 of 1% - amazing. I feel better knowing my donor dollars are managed by a fairly-paid executive who can handle the complexities of an organization at this level.

Review from CharityNavigator

1

Donor

Rating: 1

they love to call and mail you stuff nonstop, but i don't know that donating did anything other than pay someones salary. they have refused to remove me from their lists when i requested it and never explained how they got my information in the first place either

Review from CharityNavigator

Donor

Rating: 3

Seem to be good, but not clear on where my money went after I gave it. Would like more transparency.

Donor

Rating: 1

When I saw the amount of money going to the CEO I will not continue to donate.

Review from CharityNavigator

1

Donor

Rating: 3

I am not a Donor yet. I'm concerned about their expenses. I'm also upset that when I called to donate, I was surprise to hear that the Adoption fee per month was higher than mentioned in the TV Ad. I'm not calling this bait and switch but its close. I have no problem with the token gifts as the one women seemed to be. She should realize the first payment will cover whatever they send and they will have the monthly donations from then on. What she should be concerned about is the Expenses they call out! Salaries appear high. This unfortunately is the trouble with a lot of charities, to many fat cats at the top, no pun intended.

Review from CharityNavigator