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Nonprofit Overview

Causes: Animals, Environment, Natural Resources Conservation & Protection, Wildlife Preservation & Protection

Mission: WWF’s mission is to conserve nature and reduce the most pressing threats to the diversity of life on Earth. By 2020, WWF will conserve 15 of the world’s most ecologically important regions by working in partnership with others to: * Protect and restore species and their habitats * Strengthen local communities' ability to conserve the natural resources they depend upon * Transform markets and policies to reduce the impact of the production and consumption of commodities * Ensure that the value of nature is reflected in decisions made by individuals, communities, governments and businesses * Mobilize hundreds of millions of people to support conservation

Programs: Global conservation - see schedule o

policy - see schedule o

market transformation - see schedule o

Community Stories

31 Stories from Volunteers, Donors & Supporters

Donor

Rating: 4

I have been a long time contributor to WWF and believe they are by far the most globally effective environmental organization out there. I appreciate that they try to minimize their overhead expenses, but think they could have spent the money necessary to notify us upfront of a change in one of their donor policies. For years I had been a "Partner In Conservation" (based on giving several donations each year that would add up to a total of $1,000 by the end of the year). One of the benefits of being a "Partner" was that I did not receive the general membership appeals, but only the much less frequent "Partner" appeals. Earlier this year, I began to receive those general appeals and when I asked, I was told that I no longer had "Partner" status because the criteria had been changed to eliminate those who did not contribute at least $1,000 in one gift (versus the several smaller amounts I gave that added up to $1,000). It was apparently getting too difficult administratively to keep track of multiple donations to see if they added up to the minimum amount in the course of a year, and it was hard to establish a "cut-off" date by which a contributor would have had to make their last contribution to meet the $1,000 yearly minimum. What is MOST disappointing, however, is that I did not receive "advance notice" of the change in the "Partner" criteria, but was automatically converted to a general member without explanation (until I inquired myself). I am sure it cost them more to deal with my phone calls and emails regarding this matter then if they had sent a letter regarding this policy change before it became effective. In any event, I will continue contributing to WWF for the sake of their good conservation work.

Review from Guidestar

Donor

Rating: 1

I donated towards a symbolic elephant adoption as a Christmas present and got scammed by this nonprofit. They claimed to have sent the certificate, it never showed. They claimed to have sent it again but when it didn't show up and I called the gentlemen claimed to need to talk to his manager to track the certificate and would call me back. He never called back so two days later I called for a refund. After two more calls I still have not been refunded. The symbolic adoption is a scam.

9

Donor

Rating: 1

I sadly donated over $100 to this organization when I was younger... and since then I have learned some very disturbing news. Apparently they support "KILLING FOR CONSERVATION" which obviously is a ridiculous ideology and does absolutely nothing to protect anyone. They have obscene amounts of donor money that is very difficult to track- I've heard from many that they pocket most of the money for themselves. They have also recently teamed up with MONSANTO and support filling our Amazon Rainforest with GMO'd plants!!!! This "non-profit" does not deserve its label at all and should be stripped of its non-profit status because they are untrustworthy, go against their own stances, and the only "successes" they ever report are those done by OTHER ORGANIZATIONS.

4 Kristi26

Donor

Rating: 5

This a great charity for wild life and climate change. Leonardo Dicaprio just donated 20 million and he is not stupid.

16

Donor

Rating: 1

Why does the CEO make $495,806????? I am not sending my hard earned dollars to here. Sorry, but that is too much. there are may charities out there that don't spend so much on salaries. That's just not right.

Review from CharityNavigator

6

Donor

Rating: 4

The income statement numbers on Charity Navigator do not match the ones released by WWF (2012 annual report). There is no way to tell then what percentage is spent on programs. How did Charity Navigator come up with the numbers in the income statement?

Review from CharityNavigator

6

Donor

Rating: 1

I am dismayed by the small percentage of donations that go to the programs. If you go to their website, they claim that they spend 84% of their budget on programs . Either that's an outright misstatement or they haven't been checked out by CN lately. My cut-off is 75%, so these people are off my list. Also, staff is too highly paid for a non-profit.
Last year I made the mistake of allowing them to charge an automatic payment against my credit card. In January this year, I called to have that arrangement cancelled, and, in fact, it did not appear on my February statement. But it just appeared on my March statement. Of course, I will have to make another call and have my credit card company disallow this payment. I don't need this.



Review from CharityNavigator

5

Donor

Rating: 2

Like many other reviewers, too much of my donation goes for fundraising (22%), plus the CEO is too richly paid for this type of organization. Didn't know what one reviewer said: that they support hunting ...is that true?? Gave them 2 (vs. 1) star 'cause I do think that they have an impact on some important wildlife projects. I have shifted most of my donation, however, to Wildlife Conservation Network, a very lean, focused, professional organization.

Review from CharityNavigator

3

Donor

Rating: 1

No more donations to WWF, they spend some of our money to send mails all the time and waste papers. Help other group like Endangered Species International or the Center for Biological Diversity.

9

Donor

Rating: 1

I gave $200 in early 2012 and every few weeks received solicitations for more money. I saved every one of those mailings and their combined weight over a year is a tad more than 3 pounds. I am extremely unhappy and will be giving elsewhere in future.