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2011 Top-Rated Nonprofit

The New 42nd Street / The New Victory Theater

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Nonprofit Overview

Causes: Arts & Culture, Arts, Culture & Humanities, Performing Arts, Support, Theater

Mission: The New 42nd Street is an independent nonprofit organization established in 1990 by the State and City of New York with a mandate to revitalize a long-neglected stretch of 42nd Street between Broadway and Eighth Avenue. The organization was entrusted with a 99-year lease on 7 historic properties, and opened the elegantly restored New Victory Theater in December 1995 as New York City's first and foremost performing arts venue dedicated to young people and families. The New Vic instantly transformed the local community and the City's cultural landscape, and emboldened The New 42nd Street to construct and operate the New 42nd Street Studios, which opened in June 2000 as a state-of-the-art facility replete with 14 rehearsal spaces, offices for 6 nonprofit dance/theater companies and a 200-seat theater, The Duke on 42nd Street. The New 42nd Street's remaining properties are subleased to cultural and commercial enterprises that are ensuring the vitality of the block for generations to come.

Results: Since opening in 1995, The New Victory has introduced over 1.5 million kids and adults to a broad spectrum of performing arts from around the world.

Direct beneficiaries per year: Each season, New Victory productions are seen by 100,000 adults and children, 33,000 of whom are NYC-area schoolchildren and teachers, who see the same shows as the public for only $2 per ticket through the New Victory Education Program. The New Vic/New 42 Youth Corps provides paid employment and job training to 75-80 high school and college-age New Vic Ushers and New 42 Apprentices each season.

Geographic areas served: New York City and surrounding areas

Programs: The New Victory Theater Education Program, New Vic/New 42 Youth Corps

Community Stories

1 Story from Volunteers, Donors & Supporters


Board Member

Rating: 5

I was reminded how spectacular the New Victory Theater is and why I’m so devoted to it —this past Saturday I took our boys to a Tony Award winning Broadway show for which I paid $116 per ticket. While it was entertaining, I have found performances at the New Vic have been as good and many far better than what can be found for families at the for-profit theaters. The New Vic, year-in and year-out, seeks out sophisticated, thought-provoking productions that are as artistically rich as they are entertaining. Most noteworthy is the contrast in ticket prices. New Victory tickets now cost an average of $18, with seats available for as little as $8.75. In other words, for the price of one for-profit ticket you could take a family of five to a New Vic performance and get a couple of snacks! ASTOUNDING, right? The New Vic is made for kids and their families. Every seat has a good view, the bathrooms have step stools to reach adult size sinks, there are child-friendly snacks, open spaces to play during intermission, and best of all friendly (well paid) high-school age ushers who are happy to answer questions or grab you another booster cushion, and make sure no kids leave the theater without their adult. Mostly, why I LOVE the New Vic, is something most people don’t even know about and that is the New Vic Education Programs. These outreach programs have to date worked with over 300,000 New York City Pre-K to 12th Grade public school students providing teaching artists and teaching materials to cultivate an understanding and appreciation for all the performing the arts, and possibly inspire some to pursue their own artistic dreams. For many students, the New Vic is their first time experiencing any live performance. One of our newest programs, enables kids who’ve come to the New Vic with their school to bring their entire family back to the theater. The child comes for free and each family member for $5 per person. Thereby, enabling the parents to see the value of the arts and arts education in their children’s lives. (Learn more online because there is too much to write about.) www.newvictory.org Lastly, I would mention an incredibly devoted staff, which fundamentally understands that EVERY child’s mind is not a container to fill with facts and testing information, but a creative, imaginative fire to be sparked.