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2011 Top-Rated Nonprofit

The New 42nd Street / The New Victory Theater

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Nonprofit Overview

Causes: Arts & Culture, Arts, Culture & Humanities, Performing Arts, Support, Theater

Mission: The New 42nd Street is an independent nonprofit organization established in 1990 by the State and City of New York with a mandate to revitalize a long-neglected stretch of 42nd Street between Broadway and Eighth Avenue. The organization was entrusted with a 99-year lease on 7 historic properties, and opened the elegantly restored New Victory Theater in December 1995 as New York City's first and foremost performing arts venue dedicated to young people and families. The New Vic instantly transformed the local community and the City's cultural landscape, and emboldened The New 42nd Street to construct and operate the New 42nd Street Studios, which opened in June 2000 as a state-of-the-art facility replete with 14 rehearsal spaces, offices for 6 nonprofit dance/theater companies and a 200-seat theater, The Duke on 42nd Street. The New 42nd Street's remaining properties are subleased to cultural and commercial enterprises that are ensuring the vitality of the block for generations to come.

Results: Since opening in 1995, The New Victory has introduced over 1.5 million kids and adults to a broad spectrum of performing arts from around the world.

Direct beneficiaries per year: Each season, New Victory productions are seen by 100,000 adults and children, 33,000 of whom are NYC-area schoolchildren and teachers, who see the same shows as the public for only $2 per ticket through the New Victory Education Program. The New Vic/New 42 Youth Corps provides paid employment and job training to 75-80 high school and college-age New Vic Ushers and New 42 Apprentices each season.

Geographic areas served: New York City and surrounding areas

Programs: The New Victory Theater Education Program, New Vic/New 42 Youth Corps

Community Stories

3 Stories from Volunteers, Donors & Supporters


Rating: 5

I first found about New Victory Theater as a high school sophomore looking for an internship (or similar hands on learning opportunities) in the field of dramatic arts.

I knew that I would eventually pursue a career in either theater or tv/film and being the passionate and driven 16 year old that I was, I was very eager to start learning more about these industries, right away.

However, figuring out where to take my first steps proved to be quite a challenge. I was too young to apply for most of the volunteer/internship opportunities that were available in these fields since the majority of them were only offered to college students. I had no friends or family members who knew anything about working in theater, tv, or film who would be able to mentor me and nurture my curiosity. And of course, there were hardly any educational opportunities offered at my high school related to the dramatic arts. The occasional acting class or tv production class that would be offered were impossible to sign up for as they were strictly limited to seniors with some sort of previous experience.

The high school apprenticeship program offered by New Victory was the perfect opportunity to come my way. Through the apprenticeship program I learned so much about theater especially through the various projects, opportunities, and meetings that were incorporated within the program. Also, I was given the chance to develop practical business skills while assisting part-time with the Member Services department as a Member Services apprentice.

New Victory is an organization dedicated to sharing the love of theater to young people. That dedication is evident not only in the wonderfully electic collections of shows that they continue curate and present to young theatergoers season after season. But, it's also quite evident in their efforts to nurture and mentor young people with interests in pursuing careers in the dramatic arts. These efforts are quite unique and deserve much praise and attention.

I'm still pretty young. I'm four years out of college and still working hard to build a successful career in the dramatic arts. However, I am happy report that I am currently (very fortunately) employed at a reputable television channel. Some of the credit is definitely owed to New Victory. This organization has helped me take the right first steps and because of those good first steps, several good doors were opened for me. I am grateful to New Victory and I hope it continues to nurture and inspire many more young people who not only love theater but have dreams of creating theater.


Rating: 5

The New Victory Theater is an amazing educational experience for students. The plays they offer are entertaining and always age appropriate. The teaching artists who come into the classroom for pre-performance workshops are very talented and work great with the children. I have been working with the New Victory Theater for the past 10 years. I try to take my class to as many shows as possible. What would NYC be without this amazing TheaterCompany!


Rating: 5

The New 42nd Street/The New Victory Theater is not only a great organization for the families who attend their outstanding shows and workshops, but also for the young theater professionals that are lucky enough to be apprentices with the company. As a sophomore at NYU I was the Development and Studio Operations apprentice and I couldn't have had a better experience. I got to learn about areas of arts administration and theater organization that I had never known about before and have hands on experience that has become invaluable to me. Learning how a development department runs and operates helped me to further my career and have 3 subsequent internships in development at other non-profit theaters. The staff was friendly, funny, helpful and made every effort to teach me new things. I was thrilled to have been given so much responsibility as an apprentice and to have the opportunity to work with and/or observe almost every department. I learned so much during my time with The New Victory and am grateful for each and every moment I spent there.