After checking Charity Navigator, I have to say they do spend a high percentage of their money soliciting funds. I realize that it is a vicious circle. That you have to spend money to get money but perhaps they need to evaluate their 'target audience'. I did find the heart tugging story of Floyd a bit heavy handed but lots of animal rescues do that. I was going to send them a donation but when you see the high percentage of income used for fund raising it is disheartening.
I love donkeys and want to help in any way that I can. I do see that quite a bit is spent on fundraising if you look at the 990 form. I believe it was over $600,000. Also, if one divides the number of donkeys rescued by the total expenses for the year, it comes to about $6,100 per donkey. I am glad to see so many donkeys being helped by this organization although the cost per donkey seems high to me. (Although I admit this is an uneducated observation and may be a completely reasonable cost).
Review from Guidestar