Children & Youth,
Children & Youth Services,
Public & Societal Benefit
Mission: Our mission is to improve the well-being of children, youth, and families by reducing teen and unplanned pregnancies.
Programs: Media - reaching teens, young adults, and parents through entertainment and digital media is one of the organization's priorities. On the entertainment media front, the campaign has developed partnerships with more than 100 major entertainment media leaders and with every major television broadcast and cable network most popular with teens, their parents, and with young adults as well. Over the years, campaign messages have appeared in television programs, magazines, and websites seen by tens of millions of people. The media program also relies heavily on reaching parents, teens, and young adults through digital websites, social networking sites, and mobile technologies. In addition, games are developed to affect teens' and young adults' sexual attitudes, knowledge, and behavior. A series of evaluation studies, including a 2014 study crediting mtv teen pregnancy reality shows with one-third of the decline in the nation's teen birth rate, suggest this work is helping the campaign meet its mission. On the digital front, we use all forms of new media-including websites, social networking sites, mobile technologies, and games-to positively change teens' and young adults' sexual attitudes, knowledge, and behavior in positive directions. The campaign's digital media and entertainment media programs work closely together to get messages to our target audiences through our entertainment media partners' digital outlets. Our award-winning properties-including thenationalcampaign. Org, stayteen. Org, and bedsider. Org-attract more than 9 million visitors annually. As part of the media program, the campaign received donated radio and televised public service announcement airtime, internet and print advertising space, and donated supplies.
communications - the communications program works to keep the issue of teen and unplanned pregnancy in the public's mind, to communicate the campaign's messages and ideas, and to produce and market campaign products. The program works in three primary areas: press relations, publications, and the web. The campaign develops, produces, and disseminates a wide range of materials from influential research to posters, postcards, public service announcements, and a host of cutting-edge digital activities, including the annual national day to prevent teen pregnancy and #thxbirthcontrol efforts. The campaign has distributed well over 10 million materials, and campaign messages, research, and staff have appeared in more than 10,000 newspaper articles and have reached millions more through appearances on television and radio.
partnerships and special initiatives - a key part of the campaign's work is to forge strategic partnerships with other organizations that will help advance the campaign's mission. In addition to working with groups in the field, the campaign makes a concerted effort to partner with influential groups in other sectors. For example, the campaign works with education groups (including the american association of community colleges), medical groups (including the american college of obstetricians and gynecologists), faith groups (including nueva esperanza), groups focused on child welfare and juvenile justice (including the national council of juvenile and family court judges), and other leadership groups (including sigma gamma rho, a major african-american sorority). In essence, its partnership work is largely guided by the following: there are numerous large sectors and programs (many of which receive immense amounts of public funding) that engage and interact with thousands of high risk teens and young adults every day. Although these sectors and programs deal with the consequences of teen and unplanned pregnancy, most do little to include pregnancy planning and prevention in their work. The campaign works closely with some of these influential groups to modify this equation and include pregnancy planning and prevention in their programs and services.