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Naral Pro-Choice America Foundation

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Nonprofit Overview

Causes: Civil Rights, Reproductive Rights, Women, Womens Rights

Mission: To operate for the benefit of, and to perform the educational and charitable functions of naral pro-choice america. The foundation performs in-depth research and legal work, see schedule o for continuation

Geographic areas served: national

Programs: Advocacy and organizing: naral pro-choice america foundation led organizing efforts for major u. S. Supreme court cases including mccullen, as well as hobby lobby, for which we created branding around not my boss business and mobilized more than 300 activists for two rallies at the supreme court during arguments. We also mobilized our supporters to take over 40,000 actions in the lead-up to the senate vote to support the not my boss business act; worked in concert with a wide range of groups (30+); and alerted our supporters as to how policymakers voted, asking them to say thank you or hold them accountable. We also worked to expose crisis pregnancy centers, fake clinics designed to mislead and prevent women facing unintended pregnancy from considering or accessing abortion services. A major project under this program was working with google to remove two-thirds of the misleading cpc ads that appear on the site and violated googles ad terms. Yahoo followed suit and announced it too would remove some ads for cpcs identified by naral. As part of our work on cpcs, we also produced a national report, comprising a written report, as well as a video detailing our cpc investigations. A key feature will be a microsite as well as information on what our state affiliates are doing about cpcs, with links to their work. We also work with our affiliates and chapters in 22 states on a variety of projects, including working with our colorado affiliate to introduce proactive policy that would protect reproductive freedom, as well as collaborating with our massachusetts affiliate to organize and mobilize 1,500 people after the mccullen ruling. At the campus level, we had almost 2,000 high-action activist shifts throughout the naral network in the 2014 academic year. Each of the nearly 2,000 activist high-action taker activities ranged from attending a meeting/training hosted by a naral affiliate.

support of california affiliate - the organization, naral pro-choice america foundation (naral foundation), has been operating in california on behalf of its affiliate, naral pro-choice california foundation (npccf), in recent years and has taken over their activities. Npccf was therefore inactive in fy 9/30/2014 and will be liquidated. Naral foundation has absorbed the costs it has expended historically for npccf in excess of associated income in the current year.

communications: in the past year, naral has grown our social media following by 73%, greatly expanding our social media reach with new followers on facebook, twitter, tumblr, instagram, and others. We have also worked to expand our digital reach through projects such as feminent domain, our site on upworthy that focuses on reproductive freedom and gives us ways to reach new audiences about our issue. We also teamed with cosmopolitan to promote and host a screening and panel discussion - which included ilyse hogue - for "obvious child," a movie from director gillian robespierre. We highlighted the movie to bloggers and the media, which resulted in several articles and drove attendance around the country. We also organized pushback and a petition against nbc when they refused to air a trailer with the word "abortion" in it, resulting in a reversal by the network. In a reversal by the network.


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