Ivette Cortiella and Meltdown America have made available a new fitness franchise targeting childhood obesity. In 2007, data showed that 15% of children and teens are considered overweight, a tripling since 1980. An additional 15% of kids and teens are considered “at risk” for becoming overweight.
This epidemic increase in childhood overweight is particularly prevalent among African American and Hispanic children, with more than 21% of these groups meeting the classification of overweight. It is estimated that about half of overweight school-agers and 70% of overweight teens will remain obese into adulthood.
Ivette Cortiella is a success story.
After spending years battling unhealthy eating habits and lacking all motivation to exercise she made the decision to take control of her life. She has worked hard to adopt the fitness plan she now shares with clients everywhere.
She became a fitness model and mentor for a national fitness program and dreamed of owning her own fitness business one day. Her career landed her in Hollywood, California to produce a fitness infomercial due to her success story. The astonishing results energized her to help people of all ages attain the fitness level they desired. She began mentoring people in online forums, worldwide commercials, and infomercials, schools throughout the United States, national tradeshows and governmental events. Some of her products are in several retail stores throughout the nation, such as Target and Wal-Mart.
In 2004, with her energy still going strong, she began living her dream and opened her first company, Superfits Enterprises. She produced and developed her first series of Home DVD Fitness & Wellness programs for children and teens.
In 2006, she decided that she was not done making changes in our community. She opened Meltdown Station. She has created the first and the one-and-only structured full fitness & wellness center for children & teens. Her determination is to target and fight this growing epidemic of childhood obesity that is slowly destroying our future generation.
In 2006, she also decided that it was a home run to open a non-profit organization, MDT Network, targeting childhood obesity. Her goals are to help all needy children and parents throughout the nation that cannot afford any fitness, nutritional and or training programs. To Ivette there is NO excuse not to be healthy and learn to live a fulfilling happy life.
This has become a worldwide goal for Ivette, already receiving praise from Presidents Bush & Carter, New York Mayor Bloomberg, and Queen Elizabeth & Prince Philip, to name a few. In 2006, she won an award given by Disney.com for the children’s creation of the year, the first award ever given to a single company in four different categories.
Her unique approach coupled with her own vitamin line, clothing line, equipment and DVD workout series has served her passion well. Appearing on the “South Florida Today Show” and private invitations by state senators, city mayors and governmental organizations have driven her passion forward. She hopes that someday every elementary, middle and senior high school in our nation will have access to her home fitness programs and fitness centers.
Combine this with the multibillion-dollar fitness industry and you have a winning combination of business and fitness targeting America’s youth.