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2016 Top-Rated Nonprofit

Keep Kids Alive Drive 25

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Nonprofit Overview

Causes: Automotive Safety, Crime & Law, Crime Prevention, Disaster Aid, Health, Public Health

Mission: The mission of KEEP KIDS ALIVE DRIVE 25® is to make streets safer for all who walk, ride, play, and drive. Doing so preserves lives and relationships.

Results: Over 1600 communities have initiated a Keep Kids Alive campaign. These represent 49 U.S. States, 3 Canadian Provinces, the Bahamas, and Queensland State, Australia. Oceanside, CA saw a 16% decrease (6 mph) in average speeds when implementing a Keep Kids Alive Drive 25 yard sign campaign. As the first community to initiate "America's Trash Talks to Keep Kids Alive," Oro Valley, AZ realized a 13.5% decrease in average speeds on neighborhood streets - 24.5 mph on average.

Target demographics: Residents of every neighborhood in the U.S., and when possible, beyond.

Direct beneficiaries per year: Millions in communities throughout the U.S.

Geographic areas served: United States, as well as communities across the globe.

Programs: Consultation and Presentations to Community/Neighborhood Groups, Schools, Businesses, and Municipal Leaders on developing comprehensive neighborhood traffic safety education campaigns that include: America's Trash Talks to Keep Kids Alive Keep Kids Alive Drive 25 Stop! Take 3 To See Seat Belts-FASTENATING! It's Not A Race! Create Space Be Aware! Drive With Care No Need To Speed Check Your Speed A License to Live - An in-school safe-driving education and marketing campaign that is student driven. Parenting at the Speed of Life Annual "Run to Remember" as part of the Pikes Peak Ascent Trail Race in honor of loved ones who have died in traffic incidents.

Community Stories

4 Stories from Volunteers, Donors & Supporters


Professional with expertise in this field

Rating: 5

Keep Kids Alive is a wonderful non-profit and I believe has really made a difference in the Omaha community. It's a simple reminder to the community to slow it down in our neighborhoods, especially where kids are present. -Sgt. Erin Payne, Omaha Police Department

Board Member

Rating: 5

I am both a board member, but I am also a parent who lost a child in a car accident. KKAD25 does great educational and outreach programs, but the weekend at Pikes Peak with the other families who lost kids was unbelievable. I was there to run in memory of my son Nate, who was 15 when he died. Nate would have loved to run the Pikes Peak Ascent, so I ran it for him. I really thought that weekend would be mostly about the run, but I was so wrong. This past August we had about 10 families there who had lost a child to a traffic accident. Once you lose a child, you have to find your new normal, but that new normal is no where near the normal everyone else has. But all of the families there have the same new normal that I have. We were free to talk about our kids without having to explain anything. We could talk about our kids without getting that "poor you" look. Sometimes we spend more time comforting people who just found out that we lost a child. That weekend in Colorado, we were free to laugh, cry, hug. smile and share. I never, in my wildest dreams, thought that the fellowship of that weekend would be something that I would treasure forever. The emotional boost of the weekend at Pikes Peak is something that can only be felt, it cannot be expressed in words. KKAD25's mission is to make the streets safer for all, but they have also given an amazing gift to those of us who have lost kids. Ideally, our education programs would end all traffic accidents, but until that happens, we will continue to have our weekend at Pikes Peak to Live Forward and Run to Remember.

Board Member

Rating: 5

Keep Kids Alive Drive 25 is a non-profit organization that was founded in 1998. It is dedicated to traffic safety education directed towards drivers, pedestrians, cyclists, and parents with a primary focus on residential neighborhood traffic safety. Its only source of income is from donors, sale of KKAD25 merchandise, and fund raising activities.

Board Member

Rating: 3

My wife and I became aware of KKAD25 after our daughter Shannon was killed in an automobile/bicycle accident in front of our house in June 2001. While speed was not considered a factor in the accident, driver inattention was surely a cause. It was an inexperienced 7 year old bike rider (fresh off of training wheels) and an inexperienced 17 year old car driver, unaware of his surroundings as he drove through the neighborhood. We met Tom Everson at our church and his desire to help prevent this kind of tragedy from happening again was evident. He really wanted to help. Through our conversations with Tom over the next year and a half, we were convinced this was a worthwhile organization that we should be involved. We joined the original Board of Directors when KKAD25 became a non-profit.

Review from Guidestar

Board Member

Rating: 5

As HOA president, I was always looking for ways to remind drivers to slow down, obey stop signs and be more alert. No one wanted more speed humps... and other "traffic calming" devices were pretty expense. Our city Traffic Manager suggested I look into KKAD25, so I did.
Tom Everson, the founder of KKAD25, was very helpful in explaining the program and made a number of suggestions on what would work best in our particular situation. We invested in Yard Signs, Waste Can Stickers and Entrance Signs.
We were the first neighborhood in our city to use the KKAD25 program. Since then, the City Council and Police Department have adopted the program and a number of neighborhoods have invested in KKAD25.
We have found that the variety in size, location and messages of the signs creates passive reminders that people really notice. And the nice part is... no training, no fees, no minimum investment. You can do as much or as little as your neighborhood wishes.
In our case, our waste management company paid for the entrance signs as a community service and the city installed them at no charge!
A great traffic calming program!

Review from Guidestar