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Keep Kids Alive Drive 25

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Nonprofit Overview

Causes: Automotive Safety, Crime & Law, Crime Prevention, Disaster Aid, Health, Public Health

Mission: The mission of KEEP KIDS ALIVE DRIVE 25® is to make streets safer for all who walk, ride, play, and drive. Doing so preserves lives and relationships.

Results: Over 1600 communities have initiated a Keep Kids Alive campaign. These represent 49 U.S. States, 3 Canadian Provinces, the Bahamas, and Queensland State, Australia. Oceanside, CA saw a 16% decrease (6 mph) in average speeds when implementing a Keep Kids Alive Drive 25 yard sign campaign. As the first community to initiate "America's Trash Talks to Keep Kids Alive," Oro Valley, AZ realized a 13.5% decrease in average speeds on neighborhood streets - 24.5 mph on average.

Target demographics: Residents of every neighborhood in the U.S., and when possible, beyond.

Direct beneficiaries per year: Millions in communities throughout the U.S.

Geographic areas served: United States, as well as communities across the globe.

Programs: Consultation and Presentations to Community/Neighborhood Groups, Schools, Businesses, and Municipal Leaders on developing comprehensive neighborhood traffic safety education campaigns that include: America's Trash Talks to Keep Kids Alive Keep Kids Alive Drive 25 Stop! Take 3 To See Seat Belts-FASTENATING! It's Not A Race! Create Space Be Aware! Drive With Care No Need To Speed Check Your Speed A License to Live - An in-school safe-driving education and marketing campaign that is student driven. Parenting at the Speed of Life Annual "Run to Remember" as part of the Pikes Peak Ascent Trail Race in honor of loved ones who have died in traffic incidents.

Community Stories

17 Stories from Volunteers, Donors & Supporters

1

Professional with expertise in this field

Rating: 5

Keep Kids Alive is a wonderful non-profit and I believe has really made a difference in the Omaha community. It's a simple reminder to the community to slow it down in our neighborhoods, especially where kids are present. -Sgt. Erin Payne, Omaha Police Department

General Member of the Public

Rating: 5

I was driving in Florissant, Missouri, and thought I knew the directions to my destination. I turned the wrong direction on a major thoroughfare, didn't realize the mistake for MANY miles, then had to turn around and try to find the correct street to turn off onto--I even blew that one, turning into-and then having to U-turn out of--a dead end. I was late and getting a bit frantic...finally I saw a street sign that was familiar and quickly turned onto that street. Then I saw it: that familiar sign, "Keep kids alive Drive 25" with the silhouette of a child playing. Suddenly, I realized that, for that moment-and the entire drive-my focus needs NOT to be on how late I am or how many mistakes I've made in directions-no, that sign reminded me that my focus needed to be on driving safely and calmly to my destination no matter how late I might be. That sign reminded me that my own welfare and that of other drivers and folks in the neighborhood depended on me and the way I was driving. That was six years ago, but the lesson of that "snap-to-attention" moment sticks with me to this day.

Jackie R.

General Member of the Public

Rating: 5

On February 25th 2008 we lost our beautiful daughter Erika Joy in a one-vehicle roll-over accident. Tom Everson and family inspire and move communities to be aware and drive safer in neighborhoods, schools and on every street in every community. Their reach is far and wide and the most important work there is. Keeping our children safe. Mighty people with a mighty purpose. Amazing people. Amazing organization.

Previous Stories
1

General Member of the Public

Rating: 5

Tom Everson and I met through tragedy, my daughter Erika's death in an auto accident. Through tragedy we have strived for grace and good. Tom Everson and Keep Kids Alive bring positive through pain....beauty in the ashes. What an amazing group of people doing what they do for the good of the community and even beyond. Keep up the good work guys!!!

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1

General Member of the Public

Rating: 5

Living in Southern Calif on a very busy residential street with an elementary school ( with over 700 students) just down the block, I noticed that traffic was increasing along with the speeders as they passed by my home. So in 2005, I was looking for resources to addressing the speeding problem here. While searching online I happened to find KKAD25 and contacted Tom Everson about the signs that he used to promote traffic safety. For the past 11 years, I have been using this method to remind drivers to aware of their driving habits and people seem to know the house that has the signs in front of it. Driving safety is very important for everyone on the roads today with all the distractions that people have in their vehicles. My signs are out every school day and if it helps make one person safer than it worked. Thanks to KKAD25 many communities in our nation have been made safer for their residents. Thank you, Tom!

General Member of the Public

Rating: 5

Keep Kids Alive Drive 25 has such a wonderful mission. Tom is very easy to work with, he is thorough with his communication and responds very quickly. My family and I have been fortunate enough to attend the Run to Remember weekend at Pikes Peak for the last two years, because of Tom's diligence everything went incredibly smoothly. I am very impressed with the efforts behind this organization !

Käj J.

General Member of the Public

Rating: 5

Tom Everson and Keep Kids Alive Drive 25 truly do wonderful things for our community. Whether it's organizing events to raise awareness and promote an active lifestyle or saving lives through clever campaign slogans and signage products, KKAD25 is a feather in the cap of Omaha's non-profit scene.

Keep up the good work!

2

General Member of the Public

Rating: 5

Keep Kids Alive Drive 25 has been a great asset in the community. Tom recently collaborated with the Southwest YMCA and Cody Elementary to teach children to walk to school safely on National Walk to School Day.

It's great to see Keep Kids Alive, Drive 25 in the community keeping kids and families safe.

2

General Member of the Public

Rating: 5

Through their many outreach events in NE and beyond, Tom Everson & the Keep Kids Alive 25 team have made a positive footprint in the lives of thousands of families across the nation. Ranging from the organization's massive outreach in community education on traffic safety, to commemorative events such as the annual Live Forward Run, KKAD 25 is truly going the extra mile to honor the lives of children lost in traffic accidents, while impacting public perception & awareness on what safe driving means. Now THIS is an organization committed to changing the statistics, one safe driver at a time. Most recently, the KKAD 25 team completed an ascent of Pike's Peak in support of their mission, demonstrating once again, that there are no limits to the power of saving lives. I had the honor of attending a KKAD 25 Live Forward race last Spring, and simply put, am moved by the compassion of this organization to honor each and every child lost, while stopping at nothing to empower each of us to Drive Safely. Great work KKAD25!!!

General Member of the Public

Rating: 5

Tom and keep kids alive drive 25,has been there for me since i lost my son.This organization is a great one.They are there for us.and show us love on the things they do for are loved ones.iam so greatful for there help,and Tom being there.
Thank you Tom,and staff!

Maria100

General Member of the Public

Rating: 5

I was honored to meet tom and his family n other families this August this year at the pike peak and Im truly was amazed how one man and his family come together as one to help others in there time in need I was truly breathtakin away how so much love was kindness was there I loved every moment that I spent on that mountain it took my breath away in so many ways I am blessed to no tom and his family they are beautiful people inside and out ...thank u for the beautiful time and looking forward to next year...

Tamara12

General Member of the Public

Rating: 5

After our 12 year old son passed away a good friend told me about Keep Kids Alive. It's a wonderful organization. It's helping us get through each day knowing that the word is getting out there to drive slow and be alert for children. Thank you for what you do!

Comments ( 1 )

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Tom_KKAD25 09/13/2013

Thanks Tamara. We are honored to remember Tim and we look forward to you joining our Run to Remember Team to take on Pikes Peak.

MyBlooma

General Member of the Public

Rating: 5

I got connected with this fine organization, KKAD25, for approx. 9 years and have been impressed with the works and services provided by Tom Everson. This organization is definitely helping to create the needed awareness of the general public on the importance safe driving. Tom Everson personally makes contact with the victims of driving related crash and offers all the support and help to the families. I 'm fortunate to know him and his work with KKAD25.

Volunteer

Rating: 5

I have been involved with this fine organization, KKAD25, for approx. 3 years and have been impressed with the leadership and focus provided by Tom Everson. He has developed pertinent programs to help increase the awareness of the public to the importance of what we all can do to help minimize the risks associated with driving. In addition, this organization reaches out to victims of driving related accidents and provides the families with support during their difficult times.

Previous Stories

General Member of the Public

Rating: 5

i became aware of this organization via an interview with the founder, Tom Everson, on TV. Subsequently, I became more aware of the organization's key objectives and programs which directly help improve the awareness of all of us to the dangers resulting from excessive speed and inappropriate driver behavior. I have been impressed with the specific programs set up by this fine organization to address this real world problem. The various promotional and educational programs do make a difference !

Review from Guidestar

General Member of the Public

Rating: 5

Traffic safety seems to be a thing of the past. Texting, talking, reading, writing and not paying attention to driving are now the standard. Speed limits are routinely ignored, tailgating is the new norm, as is passing in no-passing zones, not dimming your brights, and acting as if nothing bad will ever happen.

Those of us who believe in traffic law, and have advocated in our communities for safer driving, have been disappointed when local law enforcement and governing bodies shrug it all off . Tickets are only written for 10 MPH or ABOVE the speed limit. Traffic calming is poo-pooed. our communities suffer, with no recourse.

Some people never learn, until there is a dire consequence.

KKAD 25 has stepped in to fill the void. Helping to advocate for victims and their families, to support local grass-roots traffic safety actions, and to provide the tools for the average citizen to fight back against those who really can't see beyond their own narrow, irreponsible actions.

This is what a non-profit is supposed to do. It is about being accessible, providing important information and making itself available to provide seminars, training and more for those who advocate for safe roadways, and also for vicitms and their families.

For all they do, KKAD 25 should be given accolades. They are impacting the lives of EACH AND EVERY ONE OF US in a positive manner, whether we know it or not. It might be that that driver who would have hit you yesterday, slowed down because they learned a lesson from a KKAD 25 roadside, or heard a community presentation on safe driving, or learned of a fundraiser in the memory of a deceased pedestrian. It really does matter. It really is effective. Even making one person stop and think before driving is a life or two potentially saved.

I attended a seminar in NJ about 10 years ago, where KKAD 25 was instrumental in encouraging law enforcement in our communities to take these issues seriously, set up neighborhood traffic monitoring, and provide the community with resources to stop dangerous drivers.

Review from Guidestar

General Member of the Public

Rating: 5

Keep Kids Alive Drive 25 has been a great support to me after my precious nephew was killed at the age of 7 due to a speeding motorist. In memory of Aaron David Sumner Brock and all other children who have died due to traffic related incidents, Keep Kids Alive Drive 25 must continue its mission.

General Member of the Public

Rating: 5

We have the KKAD 25 signs in our neighborhood. I think they really help. We have so many children on our street and anything that can be done to help keep them safe is a good thing. I know it always makes me check my speedometer when I see the signs in any area. There may be other programs like KKAD 25 but the dedication of these people is obvious as I have seen the signs in areas all over Omaha. They have worked to spread the movement across the United States and it's working. Thank you KKAD 25 for your tireless efforts to protect our most beloved and valuable treasure - our children.

Review from Guidestar

General Member of the Public

Rating: 5

After my daughter was killed in an auto accident mainly due to speed, I happened to find a drive 25 sign in a near community, I went to the web site and ordered a sign for myself and was taken when I recieved a call from Tom , giving me support and asking how my family was doing.. Unbelievable organization , incredibly compassiate ,in a world where no one takes time, Tom did.....Thats speaks for itself !!!

Kim Smith
Ashley's Mom

Review from Guidestar