Mission: Our mission is to publish environmental news and commentary, spiked with a sense of humor and designed to motivate readers to take action on behalf of the environment.Half of our core readers are in their 20s and 30s, an audience that too often has not engaged with environmental organizations. Grist's readers include the heads of many environmental organizations, leading environmental scientists, congressional staffers, educators, students, journalists, grassroots activists, and people around the world who care about conservation but don't necessarily identify themselves as environmentalists. Millions of individuals are exposed to our work.
Target demographics: fight against climate change
Direct beneficiaries per year: 2 million reader per month become more informed about the environmental issues that impact the planet.
Geographic areas served: Seattle
Programs: daily environmental journalism, a strong fellowship program and in-depth reporting of environmental issues across the United States and the globe.
Grist is one of my favorite reads, it cuts through the noise and delivers delightfully unbiased news on what matters to me - namely the safety of our food supply. I've become a much more informed consumer as a result of reading Grist and have had a lot of fun in the process!