This is the best charity we've found; I've researched several in the anti-tobacco area. Their work educating kids not to start tobacco is excellent and effective. The live assembly programs they perform in schools are impactful, and even have attracted local media. Their
Mission: Smoking is the single most preventable cause of death and disease. It causes over 390,000 US deaths each year. 90% of all smokers became addicted before reaching age 19. Chances are that most Americans have lost a close family member or friends because of tobacco. The initiation of smoking by young people, and the persistent conflict of interest between the health of Americans and the interests of the tobacco industry, are well-documented problems. The Foundation for a Smokefree America''s mission is to motivate youth to stay tobaccofree, and to empower smokers to quit successfully. The goals of the Foundation are to establish in-house programs to fight tobacco use at the local, regional and national levels, to prevent youth smoking through our websites and school-based educational programs, and to help empower those suffering from tobacco addiction to quit successfully, through our websites and other educational venues, and to enact peer teaching programs, empowering youth to defend themselves against the onslaught of tobacco advertising and peer pressure.
Target demographics: children and teens vulnerable to starting tobacco use and smokers searching for free quitting tips
Direct beneficiaries per year: over 300,000 people, mostly in the US but internationally as well, to learn more about smoking and tobacco issues.
Geographic areas served: the United States and internationally
Programs: Thanks in part to a major gift from Patricia Henley of $100,000 grant, we were able to make a very significant increase in time and resources devoted to our programs and outreach. As a direct result, website traffic doubled to Smokefree America's homepage.
Our outreach programs included the following unprecedented results on the Internet: Google provided us with an in-kind grant of $10,000 per month in free advertising. Due to the large traffic increase generated as a result, especially by the search terms 'quit smoking' and 'stop smoking,' Google has renewed their grant annually since it was first awarded in 2005.
This is the best charity we've found; I've researched several in the anti-tobacco area. Their work educating kids not to start tobacco is excellent and effective. The live assembly programs they perform in schools are impactful, and even have attracted local media. Their much acclaimed educational video, The Truth About Tobacco, is now in over 11,000 schools. When I searched 'anti-smoking' on Google and other major search engines, they came up number one, so they must be reaching thousands of people every day in the US and around the world. I think this group is truly worthy of support.