Mission: We believe birthday celebrations instill self-esteem and strengthen family bonds. We empower economically disadvantaged families by offering toy-filled gift bags as a means of celebrating their child''s birthday.
Results: Since we began in 1994, we have provided toy-filled birthday gift bags to more than 900,000 less fortunate children, but the need to do more is great!
Target demographics: We serve economically disadvantaged children between the ages of 3-12.
Direct beneficiaries per year: 179,000 children received birthday bags in 2014
Programs: We address an unmet need which allows economically disadvantaged parents a way to recognize their child's birthday with a gift. Toy-filled birthday gift bags are assembled by thousands of volunteers (including teens with disabilities and the elderly) and are distributed at shelters and food shelves so that less fortunate parents can give their child a birthday gift.